{"id":31748,"date":"2009-11-04T16:30:20","date_gmt":"2009-11-04T15:30:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ipsos-uruchamia-badanie-polski-konsument-otc\/"},"modified":"2009-11-04T16:30:20","modified_gmt":"2009-11-04T15:30:20","slug":"ipsos-uruchamia-badanie-polski-konsument-otc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/ipsos-uruchamia-badanie-polski-konsument-otc.html","title":{"rendered":"Ipsos uruchamia badanie &#8222;Polski konsument OTC&#8221;"},"content":{"rendered":"<p>Badanie &#8222;Polski konsument OTC&#8221; obejmie takie zagadnienia jak: ocena zdrowia i odporno\u015bci w\u0142asnej oraz dzieci, profilaktyka zdrowotna, najcz\u0119\u015bciej wyst\u0119puj\u0105ce dolegliwo\u015bci, samoleczenie, rola lekarza i farmaceuty, \u017ar&oacute;d\u0142a wiedzy o lekach bez recepty i parafarmaceutykach, proces wyboru tych produkt&oacute;w, cele zakupu, postawy wobec zdrowia i lek&oacute;w. Wa\u017cnym elementem raportu b\u0119dzie segmentacja opracowana w oparciu o postawy wobec zdrowia i produkt&oacute;w OTC.<\/p>\n<p>Badanie jest syndykatowe: dost\u0119pne dla wielu nabywc&oacute;w. Projekt jest skierowany do firm z sektora farmaceutycznego.<\/p>\n<p>Badanie zostanie zrealizowane w styczniu 2010 roku na reprezentatywnej og&oacute;lnopolskiej pr&oacute;bie N=800 Polak&oacute;w w wieku 15 lat i wi\u0119cej. Wywiady kwestionariuszowe przeprowadzone b\u0119d\u0105 metod\u0105 face-to-face z wykorzystaniem techniki CAPI (z u\u017cyciem elektronicznego kwestionariusza, przy pomocy laptopa).<\/p>\n","protected":false},"excerpt":{"rendered":"Ipsos wprowadza badanie, kt&oacute;rego celem badania jest analiza zwyczaj&oacute;w i postaw Polak&oacute;w wobec lek&oacute;w sprzedawanych bez recepty i parafarmaceutyk&oacute;w.","protected":false},"author":1,"featured_media":31749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[542],"class_list":{"0":"post-31748","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-ipsos","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31748"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31749"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}