{"id":31736,"date":"2009-11-05T11:02:29","date_gmt":"2009-11-05T10:02:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/poznanskie-know-how-w-kolejnej-kampanii\/"},"modified":"2009-11-05T11:02:29","modified_gmt":"2009-11-05T10:02:29","slug":"poznanskie-know-how-w-kolejnej-kampanii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/poznanskie-know-how-w-kolejnej-kampanii.html","title":{"rendered":"Pozna\u0144skie know-how w kolejnej kampanii"},"content":{"rendered":"<p>Jest to kampania wizerunkowa, jednak zgodnie z nowym has\u0142em miasta, wizerunek ten wsparty jest konkretnymi przyk\u0142adami pozna\u0144skiego know-how.<\/p>\n<p>Trwaj\u0105ca ju\u017c kampania to kolejny etap wdra\u017cania nowego logotypu i claimu. Tym razem dzia\u0142ania prowadzone s\u0105 g\u0142&oacute;wnie poza Poznaniem, w najwi\u0119kszych polskich aglomeracjach: Warszawie, Krakowie, Wroc\u0142awiu, Tr&oacute;jmie\u015bcie, Katowicach, GOP i Szczecinie. W kampanii wykorzystujemy og&oacute;lnopolski outdoor wielkoformatowy oraz specjalne no\u015bniki indoorowe w najwi\u0119kszych polskich miastach. Kampania toczy si\u0119 r&oacute;wnie\u017c w p\u0142aszczy\u017anie ambientowej oraz w internecie.<\/p>\n<p>Wa\u017cnym no\u015bnikiem kampanii s\u0105 bran\u017cowe tytu\u0142y prasowe, dla kt&oacute;rych przygotowano indywidualne layouty prasowe.<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem listopada ruszy\u0142a og&oacute;lnopolska kampania promuj\u0105ca Pozna\u0144.","protected":false},"author":1,"featured_media":31737,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-31736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31736"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31737"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}