{"id":31728,"date":"2009-11-05T11:43:59","date_gmt":"2009-11-05T10:43:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/desperados-reklamuje-sie-na-super-scrollach\/"},"modified":"2015-01-13T16:46:54","modified_gmt":"2015-01-13T16:46:54","slug":"desperados-reklamuje-sie-na-super-scrollach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/desperados-reklamuje-sie-na-super-scrollach.html","title":{"rendered":"Desperados reklamuje si\u0119 na super scrollach"},"content":{"rendered":"<p>W kampanii outdoorowej wykorzystano wy\u0142\u0105cznie no\u015bniki super scroll &#8211; 230 powierzchni w o\u015bmiu aglomeracjach miejskich. Ruchoma, tr&oacute;jwymiarowa kreacja zmienia\u0107 si\u0119 b\u0119dzie w zale\u017cno\u015bci od pory dnia.<\/p>\n<p>Kampania &#8222;Liz-Ars&#8221; ma charakter wizerunkowy. Jej celem jest dotarcie z przekazem do os&oacute;b m\u0142odych,  lubi\u0105cych dobr\u0105 zabaw\u0119, poszukuj\u0105cych wra\u017ce\u0144 i chc\u0105cych prze\u0142amywa\u0107 w\u0142asne ograniczenia.<\/p>\n<p>Pomys\u0142 kreatywny kampanii wykorzystuj\u0105cy rozpoznawaln\u0105 ikon\u0119 marki &#8211; zielon\u0105  jaszczurk\u0119, wynika\u0142 z mo\u017cliwo\u015bci jakie daje no\u015bnik super scroll. Oddzia\u0142ywanie tr&oacute;jwymiarowej kreacji plakat&oacute;w dodatkowo wzmacnia ruch plakatu oraz zastosowanie efektu day and night.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Locomotiva.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa Str&ouml;er realizuje kampani\u0119 piwa Desperados na no\u015bnikach super scroll.","protected":false},"author":1,"featured_media":31729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9674,9642],"tags":[2352,160],"class_list":{"0":"post-31728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ooh","8":"category-atl","9":"tag-locomotiva","10":"tag-stroer","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31728"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31729"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}