{"id":31612,"date":"2009-11-10T11:28:14","date_gmt":"2009-11-10T10:28:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/payback-z-nowa-agencja-btl\/"},"modified":"2009-11-10T11:28:14","modified_gmt":"2009-11-10T10:28:14","slug":"payback-z-nowa-agencja-btl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/payback-z-nowa-agencja-btl.html","title":{"rendered":"Payback z now\u0105 agencj\u0105 BTL"},"content":{"rendered":"<p>Do przetargu zaproszono 6 agencji. Przetarg obejmowa\u0142 dzia\u0142ania BTL, direct marketing oraz opracowanie strategii komunikacji.<\/p>\n<p>&#8211; Wybrali\u015bmy agencj\u0119 GPD Advertising poniewa\u017c przedstawia\u0142a najciekawsze propozycje kreatywne, najlepiej wpisuj\u0105ce si\u0119 w charakter marki Payback i zaproponowa\u0142a strategi\u0119, kt&oacute;ra w najwi\u0119kszym stopniu zapewni realizacj\u0119 cel&oacute;w marketingowych Payback na 2010 rok &#8211; podkre\u015bla Sylwia Py\u015bkiewicz, dyrektor zarz\u0105dzaj\u0105ca Loyalty Partner Polska.<\/p>\n<p>GPD Advertising b\u0119dzie wspiera\u0107 Payback w realizacji planu marketingowego, budowie marki i zarz\u0105dzaniu oraz rozwoju platformy marketingowej.<\/p>\n","protected":false},"excerpt":{"rendered":"Loyalty Partner, operator multipartnerskiego Programu Bonusowego Payback, rozstrzygn\u0105\u0142 przetarg na agencj\u0119 BTL.","protected":false},"author":1,"featured_media":31613,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-31612","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31612"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31613"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}