{"id":31582,"date":"2009-11-10T16:37:51","date_gmt":"2009-11-10T15:37:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/black-red-white-w-nowej-kampanii-wideo\/"},"modified":"2009-11-10T16:37:51","modified_gmt":"2009-11-10T15:37:51","slug":"black-red-white-w-nowej-kampanii-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/black-red-white-w-nowej-kampanii-wideo.html","title":{"rendered":"Black Red White w nowej kampanii (wideo)"},"content":{"rendered":"<p>Wiod\u0105cym medium kampanii jest telewizja regionalna. Wykupiono czas antenowy w o\u015brodkach TVP w Warszawie, \u0141odzi, Katowicach i Bydgoszczy oraz w TV Silesia. Du\u017cy nacisk po\u0142o\u017cono na reklam\u0119 zewn\u0119trzn\u0105. Opr&oacute;cz billboard&oacute;w firma zdecydowa\u0142a si\u0119 na zakup powierzchni wielkoformatowych w centralnych punktach miast. W kampanii u\u017cyto tak\u017ce pojazdy komunikacji miejskiej. Uzupe\u0142nieniem kampanii jest reklama prasowa, kampania bannerowa w internecie oraz emisja spot&oacute;w radiowych w lokalnych rozg\u0142o\u015bniach.<\/p>\n<p>Has\u0142o reklamowe, wszystkie kreacje graficzne i spot radiowy kampanii stworzy\u0142a lubelska agencja reklamowa Cumulus. Zakup medi&oacute;w jest prowadzony przez dzia\u0142 marketingu Black Red White oraz przez dom mediowy Starcom. Film przygotowano we wsp&oacute;\u0142pracy z krakowskim studiem filmowym Icon Run.<\/p>\n","protected":false},"excerpt":{"rendered":"Do ko\u0144ca listopada trwa\u0107 b\u0119dzie nowa kampania reklamowa firmy Black Red White pod has\u0142em &#8222;Tysi\u0105ce pomys\u0142&oacute;w. Jeden adres&#8221;.","protected":false},"author":1,"featured_media":31583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[872,2437],"class_list":{"0":"post-31582","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-black-red-white","9":"tag-cumulus","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31582"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31583"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}