{"id":31560,"date":"2009-11-12T12:25:07","date_gmt":"2009-11-12T11:25:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/efekty-specjalne-w-reklamie-mokate\/"},"modified":"2009-11-12T12:25:07","modified_gmt":"2009-11-12T11:25:07","slug":"efekty-specjalne-w-reklamie-mokate","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/efekty-specjalne-w-reklamie-mokate.html","title":{"rendered":"Efekty specjalne w reklamie Mokate"},"content":{"rendered":"<p>Zesp&oacute;\u0142 SoInteractive zaj\u0105\u0142 si\u0119 realizacj\u0105 efekt&oacute;w 2D, 3D, compositingiem, a tak\u017ce supervisingiem vfx. W reklamie zastosowano technologie rotoskopowe, tracking kamery, HDR rendering oraz matte painting. Pierwsza cz\u0119\u015b\u0107 zdj\u0119\u0107 odby\u0142a si\u0119 na rynku w Bielsku, druga &#8211; na ulicy Kanoniczej w Krakowie.<\/p>\n<p>Autorem zdj\u0119\u0107 do reklamy jest Piotr Lenar, z kt&oacute;rym Studio SoInteractive wsp&oacute;\u0142pracuje przy r&oacute;\u017cnych projektach. Spot emitowany b\u0119dzie od listopada do stycznia w telewizji.<\/p>\n<p>Reklama telewizyjna jest cz\u0119\u015bci\u0105 akcji promocyjnej &#8222;Wielka kumulacja Mokate&#8221;, po\u0142\u0105czonej z konkursem smsowym. Do wygrania s\u0105 33 samochody marki Fiat 500, 100 skuter&oacute;w Piaggio i 1000 nagr&oacute;d-niespodzianek. Dzia\u0142ania promocyjne prowadzone s\u0105 g\u0142&oacute;wnie w mediach tradycyjnych (prasa i telewizja).<\/p>\n<p>Kampania potrwa do 14 lutego 2010 r.<\/p>\n","protected":false},"excerpt":{"rendered":"Studio SoInteractive wykona\u0142o seri\u0119 efekt&oacute;w specjalnych do telewizyjnej reklamy Mokate.","protected":false},"author":1,"featured_media":31561,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1448],"class_list":{"0":"post-31560","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-sointeractive","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31560"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31561"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}