{"id":31538,"date":"2009-11-12T15:52:32","date_gmt":"2009-11-12T14:52:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-marketing-dla-marki-absolut-2\/"},"modified":"2009-11-12T15:52:32","modified_gmt":"2009-11-12T14:52:32","slug":"iq-marketing-dla-marki-absolut-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/iq-marketing-dla-marki-absolut-2.html","title":{"rendered":"IQ Marketing dla marki Absolut"},"content":{"rendered":"<p>Za opracowanie koncepcji, kreacj\u0119 i realizacj\u0119 akcji odpowiedzialna jest agencja IQ Marketing, kt&oacute;ra zdoby\u0142a bud\u017cet w drodze przetargu.<\/p>\n<p>W ramach kampanii w kanale off-trade dost\u0119pna jest oferta specjalna: on-pack zawieraj\u0105cy w&oacute;dk\u0119 Absolut 0,7l z gratisowym ma\u0142ym winem musuj\u0105cym Jacob&#8217;s Creek (z portfolio Wyborowej). Dodatkowo w kanale nowoczesnym realizowana jest promocja buy&amp;get: za zakup w&oacute;dki Absolut 0,7l mo\u017cna otrzyma\u0107 miniaturk\u0119 Absolut Kurant 50 ml.<\/p>\n<p>Komunikacja akcji promocyjnej obejmuje: materia\u0142y POS dost\u0119pne w handlu tradycyjnym i nowoczesnym oraz animacje sprzeda\u017cy w najwi\u0119kszych sieciach handlowych. Hostessy rozdaj\u0105 poczt&oacute;wki przedstawiaj\u0105ce key-visual kampanii w kilku r&oacute;\u017cnych ods\u0142onach oraz komunikuj\u0105 zasady promocji on-pack i buy&amp;get.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Absolut Emotions&#8221; rozpocz\u0119\u0142a si\u0119 kampania promuj\u0105ca w&oacute;dk\u0119 Absolut.","protected":false},"author":1,"featured_media":31539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853],"class_list":{"0":"post-31538","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31538"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31539"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}