{"id":31464,"date":"2009-11-16T15:33:50","date_gmt":"2009-11-16T14:33:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/balwan-poleca-oferte-plusa-i-mixplusa-wideo\/"},"modified":"2009-11-16T15:33:50","modified_gmt":"2009-11-16T14:33:50","slug":"balwan-poleca-oferte-plusa-i-mixplusa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/balwan-poleca-oferte-plusa-i-mixplusa-wideo.html","title":{"rendered":"Ba\u0142wan poleca ofert\u0119 Plusa i MixPlusa (wideo)"},"content":{"rendered":"<p>Celem kampanii jest poinformowanie potencjalnych klient&oacute;w Plusa i u\u017cytkownik&oacute;w MixPlusa, a tak\u017ce abonent&oacute;w przed\u0142u\u017caj\u0105cych umow\u0119, o \u015bwi\u0105tecznej ofercie marki. Sk\u0142adaj\u0105 si\u0119 na ni\u0105: po\u0142\u0105czenia za 29 groszy za minut\u0119 do wszystkich w sieci (z wyj\u0105tkiem Play) oraz najnowsze telefony (Nokia 5530 z kart\u0105 4 GB i Sony Ericsson W715 z kart\u0105 4 GB i GPS) &#8211; od 1 z\u0142.<\/p>\n<p>Kampania b\u0119dzie obecna w mediach do ko\u0144ca grudnia.<\/p>\n<p>Skoncentruje si\u0119 przede wszystkim na telewizji. 15- i 30-sekundowe spoty b\u0119d\u0105 emitowane w g\u0142&oacute;wnych stacjach og&oacute;lnopolskich, a tak\u017ce w kana\u0142ach tematycznych. Uzupe\u0142nieniem kampanii TV b\u0119dzie prasa (g\u0142&oacute;wne dzienniki i tygodniki, a tak\u017ce prasa lokalna), outdoor, radio (RMF FM, Zet) oraz internet (g\u0142&oacute;wne portale).<\/p>\n<p>Media zaplanowa\u0142 i kupi\u0142 dom mediowy Universal McCann. Pomys\u0142odawc\u0105 kreacji jest agencja reklamowa PZL.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a og&oacute;lnopolska kampania sieci kom&oacute;rkowej Plus pod has\u0142em &#8222;Ba\u0142wan gor\u0105co poleca&#8221;.","protected":false},"author":1,"featured_media":31465,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[243,746,224],"class_list":{"0":"post-31464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-plus-gsm","9":"tag-pzl","10":"tag-universal-mccann","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31464"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31465"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}