{"id":31350,"date":"2009-11-19T10:44:53","date_gmt":"2009-11-19T09:44:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zakochaj-sie-w-kolorze-z-pomadka-color-sensational\/"},"modified":"2009-11-19T10:44:53","modified_gmt":"2009-11-19T09:44:53","slug":"zakochaj-sie-w-kolorze-z-pomadka-color-sensational","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zakochaj-sie-w-kolorze-z-pomadka-color-sensational.html","title":{"rendered":"Zakochaj si\u0119 w kolorze z pomadk\u0105 Color Sensational"},"content":{"rendered":"<p>Internetowy konkurs &#8222;Zakochaj si\u0119 w kolorze&#8221;, kt&oacute;rego platform\u0105 jest serwis <a rel=\"nofollow noopener\" href=\"http:\/\/www.zakochajsiewkolorze.pl\" target=\"_blank\">www.zakochajsiewkolorze.pl<\/a>, zosta\u0142 opracowany i zrealizowany przez agencj\u0119 MRM Worldwide.<\/p>\n<p>Rado\u015b\u0107, Mi\u0142o\u015b\u0107, Elegancja i Naturalno\u015b\u0107 to has\u0142a przewodnie kojarz\u0105ce si\u0119 z czterema gamami kolorystycznymi pomadek i b\u0142yszczyk&oacute;w Color Sensational, kt&oacute;re maj\u0105 zainspirowa\u0107 internautki do stworzenia wyj\u0105tkowych, kobiecych prac, takich jak fotografie, kola\u017ce, czy grafiki komputerowe. Najbardziej kreatywne internautki mog\u0105 wygra\u0107 atrakcyjne nagrody &#8211; cztery kolorowe laptopy i produkty Maybelline New York. Na potrzeby konkursu powsta\u0142a aplikacja umo\u017cliwiaj\u0105ca prezentacj\u0119 tw&oacute;rczo\u015bci u\u017cytkowniczek, jak r&oacute;wnie\u017c mechanizm, kt&oacute;ry umo\u017cliwia zg\u0142aszanie prac uwiecznionych na zdj\u0119ciach z kamery internetowej. Ponadto platforma zawiera prezentacj\u0119 nowej gamy produkt&oacute;w i porady eksperckie.<\/p>\n<p>Konkurs promowany jest m.in. za po\u015brednictwem platformy trendsetterskiej Maybelline &#8211; <a rel=\"nofollow noopener\" href=\"http:\/\/www.maybellinetrends.pl\" target=\"_blank\">www.maybellinetrends.pl<\/a>&nbsp;i potrwa do 30 listopada 2009r.<\/p>\n<p>Kampania reklamowa przygotowana przez McCann Erickson rozpocz\u0119\u0142a si\u0119 w pa\u017adzierniku 2009 r. i obejmuje pras\u0119 (Party, Gala, Tw&oacute;j Styl, Wysokie Obcasy, Dobre Rady, Avanti i Viva) oraz telewizj\u0119 (m.in. TVP1, TVP2, TVN, Polsat).<\/p>\n<p>Za kreacj\u0119 i adaptacj\u0119 reklamy odpowiedzialna jest agencja McCann Erickson.<\/p>\n","protected":false},"excerpt":{"rendered":"Maybelline rozpoczyna kampani\u0119 pomadek i b\u0142yszczyk&oacute;w Color Sensational dost\u0119pnych w czterech gamach kolorystycznych i 24 odcieniach.","protected":false},"author":1,"featured_media":31351,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[759,1712],"class_list":{"0":"post-31350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mccann-erickson","9":"tag-mrm-worldwide","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31350"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31351"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}