{"id":31288,"date":"2009-11-20T11:38:45","date_gmt":"2009-11-20T10:38:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kamis-rozpoczal-kampanie-swiateczna\/"},"modified":"2009-11-20T11:38:45","modified_gmt":"2009-11-20T10:38:45","slug":"kamis-rozpoczal-kampanie-swiateczna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kamis-rozpoczal-kampanie-swiateczna.html","title":{"rendered":"Kamis rozpocz\u0105\u0142 kampani\u0119 \u015bwi\u0105teczn\u0105"},"content":{"rendered":"<p>Kampania jest prowadzona na citylightach, w prasie kobiecej, internecie oraz ekranach Look TV.<\/p>\n<p>Celem dzia\u0142a\u0144 jest wzmocnienie pozytywnego wizerunku marki poprzez przedstawienie przypraw w nietypowym kontek\u015bcie. Kampania opiera si\u0119 na reklamach, kt&oacute;rych motywem przewodnim s\u0105 zdj\u0119cia dekoracji \u015bwi\u0105tecznych.<\/p>\n<p>Produkty Kamis na Bo\u017ce Narodzenie s\u0105 r&oacute;wnie\u017c aktywnie wspierane poprzez dzia\u0142ania PR.<\/p>\n<p>Pomys\u0142odawc\u0105 dzia\u0142a\u0144 jest dzia\u0142 marketingu Kamis, za kreacj\u0119 odpowiada agencja Testardo Gram, a media zaplanowa\u0142 dom mediowy Mediacom.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Rozsmakuj si\u0119 w magii \u015awiat, kt&oacute;re przywo\u0142uj\u0105 najpi\u0119kniejsze wspomnienia&#8221; to has\u0142o rozpoczynaj\u0105cej si\u0119 bo\u017conarodzeniowej kampanii Kamis.","protected":false},"author":1,"featured_media":31289,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[830,831,2005],"class_list":{"0":"post-31288","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-kamis","9":"tag-mediacom","10":"tag-testardo","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31288"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31289"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}