{"id":31184,"date":"2009-11-24T14:29:08","date_gmt":"2009-11-24T13:29:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gemius-i-otineo-wspolnie-badaja\/"},"modified":"2009-11-24T14:29:08","modified_gmt":"2009-11-24T13:29:08","slug":"gemius-i-otineo-wspolnie-badaja","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/gemius-i-otineo-wspolnie-badaja.html","title":{"rendered":"Gemius i Otineo wsp\u00f3lnie badaj\u0105"},"content":{"rendered":"<p>Efektem wsp&oacute;\u0142pracy jest wprowadzenie na rynek wsp&oacute;lnych produkt&oacute;w badawczych realizowanych w serwisie Otineo &#8211; s\u0105 to badanie efektywno\u015bci kampanii reklamowej oraz test kreacji.<\/p>\n<p>Badanie efektywno\u015bci kampanii to badanie \u015bwiadomo\u015bci i oceny marki, ch\u0119ci zakupu czy zapami\u0119tania kontaktu z reklam\u0105. Prowadzone w trzech falach sonda\u017ce pozwol\u0105 okre\u015bli\u0107 kr&oacute;tko i d\u0142ugoterminow\u0105 efektywno\u015b\u0107 prowadzonych w serwisie kampanii i ich wp\u0142yw na postrzeganie marki.<\/p>\n<p>Drugi rodzaj bada\u0144 b\u0119dzie odnosi\u0107 si\u0119 do samych kreacji reklamowych. B\u0119dzie mo\u017cna sprawdzi\u0107, kt&oacute;ra z testowanych wersji reklamy daje najlepsze efekty &#8211; jak s\u0105 oceniane przez odbiorc&oacute;w oraz czy gwarantuj\u0105 zapami\u0119tanie produktu, marki i hase\u0142 reklamowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Otineo, internetowy serwis emituj\u0105cy reklamy, nawi\u0105za\u0142 wsp&oacute;\u0142prac\u0119 z firm\u0105 Gemius w zakresie prowadzenia bada\u0144 marketingowych.","protected":false},"author":1,"featured_media":31185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[102,2467],"class_list":{"0":"post-31184","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-gemius","9":"tag-otineo","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31184"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31185"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}