{"id":31124,"date":"2009-11-26T10:28:21","date_gmt":"2009-11-26T09:28:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/polymus-stawia-na-social-marketing\/"},"modified":"2009-11-26T10:28:21","modified_gmt":"2009-11-26T09:28:21","slug":"polymus-stawia-na-social-marketing","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/polymus-stawia-na-social-marketing.html","title":{"rendered":"Polymus stawia na social marketing"},"content":{"rendered":"<p>&#8211; Najskuteczniejsze dzia\u0142ania i kampanie spo\u0142eczne to takie, kt&oacute;re oparte s\u0105 na my\u015bleniu marketingowym i ukierunkowane na zmiany w postawach i systemie warto\u015bci &#8211; komentuje Aleksandra Trochimiuk, prezes zarz\u0105du agencji Polymus. &#8211; Mimo, i\u017c kampanie spo\u0142eczne powinny uwzgl\u0119dnia\u0107 wszelkie dost\u0119pne narz\u0119dzia marketingu komercyjnego, to nale\u017cy pami\u0119ta\u0107 o podstawowej r&oacute;\u017cnicy, w kt&oacute;rej tkwi trudno\u015b\u0107 a jednocze\u015bnie wyzwanie kampanii spo\u0142ecznych. R&oacute;\u017cnica ta polega na tym, \u017ce kampanie komercyjne z regu\u0142y zach\u0119caj\u0105 do zmiany jednej marki na inn\u0105, a kampanie spo\u0142eczne to zazwyczaj trwa\u0142a  zmiana postawy na przeciwn\u0105 &#8211; dodaje Trochimiuk.<\/p>\n<p>W listopadzie agencja zako\u0144czy\u0142a dzia\u0142ania non profit realizowane we wsp&oacute;\u0142pracy z Centrum Handlowym M1 oraz krakowsk\u0105 policj\u0105 b\u0119d\u0105ce kontynuacj\u0105 og&oacute;lnopolskiej akcji &#8222;U\u017cyj wyobra\u017ani&#8221;.<\/p>\n<p>Aktualnie Polymus jest zaanga\u017cowany w kampani\u0119 dla Ministerstwa \u015arodowiska z udzia\u0142em celebryt&oacute;w. Agencja uczestniczy r&oacute;wnie\u017c w tworzeniu koncepcji komunikacji wewn\u0119trznej skierowanej do wszystkich pracownik&oacute;w Grupy Kapita\u0142owej Arteria, kt&oacute;rej celem jest promowanie postaw prospo\u0142ecznych i proekologicznych.<\/p>\n","protected":false},"excerpt":{"rendered":"W ramach \u015bwiadczonych us\u0142ug agencja Polymus rozwija social marketing ze szczeg&oacute;lnym uwzgl\u0119dnieniem green marketingu.","protected":false},"author":1,"featured_media":31125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-31124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31124"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31125"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}