{"id":31096,"date":"2009-11-26T15:24:03","date_gmt":"2009-11-26T14:24:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sony-ericsson-promuje-nowe-telefony\/"},"modified":"2009-11-26T15:24:03","modified_gmt":"2009-11-26T14:24:03","slug":"sony-ericsson-promuje-nowe-telefony","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/sony-ericsson-promuje-nowe-telefony.html","title":{"rendered":"Sony Ericsson promuje nowe telefony"},"content":{"rendered":"<p>Jest to pierwsza kampania, w kt&oacute;rej wykorzystano now\u0105 identyfikacj\u0119 wizualn\u0105 marki Sony Ericsson oraz has\u0142o &#8222;make.believe&#8221;. Jej celem jest budowanie \u015bwiadomo\u015bci nowej kategorii telefon&oacute;w na polskim rynku oferuj\u0105cych rozrywk\u0119.<\/p>\n<p>W ramach promocji telefon&oacute;w Satio, Aino oraz Yari realizowana jest szeroka kampania ATL obejmuj\u0105ca: spoty TV i kinowe, outdoor w najwi\u0119kszych miastach Polski, reklamy w prasie og&oacute;lnopolskiej (m.in. Elle, Logo, Machina, Playboy, Polityka i Tw&oacute;j Styl) i internet.<\/p>\n<p>Za adaptacj\u0119 globalnej kreacji oraz realizacj\u0119 komunikacji ATL odpowiada agencja IQ Marketing oraz AtomClick, dzia\u0142 interaktywny agencji.<\/p>\n<p>Kampania potrwa do ko\u0144ca grudnia br.<\/p>\n","protected":false},"excerpt":{"rendered":"Sony Ericsson rozpocz\u0105\u0142 kampani\u0119 wprowadzaj\u0105c\u0105 na rynek trzy telefony z nowej kategorii Entertainment Unlimited &#8211; Satio, Aino oraz Yari.","protected":false},"author":1,"featured_media":31097,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853],"class_list":{"0":"post-31096","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31096"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31096\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31097"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}