{"id":30980,"date":"2009-12-02T09:12:52","date_gmt":"2009-12-02T08:12:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/maybelline-new-york-promuje-nowy-produkt\/"},"modified":"2009-12-02T09:12:52","modified_gmt":"2009-12-02T08:12:52","slug":"maybelline-new-york-promuje-nowy-produkt","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/maybelline-new-york-promuje-nowy-produkt.html","title":{"rendered":"Maybelline New York promuje nowy produkt"},"content":{"rendered":"<p>Tusz Pulse Perfection jest nowo\u015bci\u0105 na rynku masowych kosmetyk&oacute;w kolorowych. Wyr&oacute;\u017cnia go szczoteczka wibruj\u0105ca z cz\u0119stotliwo\u015bci\u0105 7000 wibracji na minut\u0119. To trzeci produkt z gamy Defie-a-Lash, kt&oacute;ra charakteryzuje si\u0119 precyzyjnym wyd\u0142u\u017caniem i rozdzielaniem rz\u0119s.<\/p>\n<p>Zadaniem agencji McCann Erickson by\u0142o przygotowanie kreacja i adaptacja reklamy telewizyjnej i prasowej, kt&oacute;ra wypromuje nowy produkt, i jednocze\u015bnie podkre\u015bli pozycj\u0119 marki Maybelline New York, jako wprowadzaj\u0105cej i wyznaczaj\u0105cej trendy.<\/p>\n<p>Kampania prasowa rozpocz\u0119\u0142a si\u0119 w pa\u017adzierniku, a telewizyjna 16 listopada. Obejmuje takie stacje, jak TVP1, TVP2, TVN (pakiet), At Media (pakiet) i Polsat (pakiet). Za zakup medi&oacute;w odpowiada dom mediowy ZenithOptimedia Group.<\/p>\n","protected":false},"excerpt":{"rendered":"Maybelline New York wprowadza na rynek nowy tusz do rz\u0119s Pulse Perfection.","protected":false},"author":1,"featured_media":30981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[759,250],"class_list":{"0":"post-30980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mccann-erickson","9":"tag-zenithoptimedia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30980"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30981"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}