{"id":30958,"date":"2009-12-02T13:49:12","date_gmt":"2009-12-02T12:49:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/maly-glod-daje-po-rurach\/"},"modified":"2009-12-02T13:49:12","modified_gmt":"2009-12-02T12:49:12","slug":"maly-glod-daje-po-rurach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/maly-glod-daje-po-rurach.html","title":{"rendered":"Ma\u0142y g\u0142\u00f3d daje po rurach"},"content":{"rendered":"<p>Projekt o nazwie &#8222;Ma\u0142y G\u0142&oacute;d daje po rurach&#8221; ma na celu jak najszersze rozprzestrzenienie filmu wirusowego towarzysz\u0105cego nowej reklamie telewizyjnej Danio.<\/p>\n<p>Akcja ma r&oacute;wnie\u017c budowa\u0107 popularno\u015b\u0107 postaci Ma\u0142ego G\u0142oda w\u015br&oacute;d m\u0142odych internaut&oacute;w. &nbsp;&#8211; Poniewa\u017c komunikacj\u0119 kierujemy do grupy youngsters oparli\u015bmy mechanizmy o nasze us\u0142ugi viral seeding i postawili\u015bmy na silne wykorzystanie medi&oacute;w spo\u0142eczno\u015bciowych. Kampania obejmuje microsite MalyGlod.pl, obecno\u015b\u0107 na YouTube, integracj\u0119 z Facebookiem i Blipem &#8211; informuje&nbsp;Micha\u0142 Wolniak, creative director agencji Heureka.<\/p>\n<p>Serwis <a href=\"http:\/\/www.malyglod.pl\" target=\"_blank\" rel=\"noopener\">www.malyglod.pl<\/a>, kt&oacute;ry stworzy\u0142a agencja Pride&amp;Glory Interactive, umo\u017cliwia \u0142atwe stworzenie fotomonta\u017cu w\u0142asnej fotografii z postaci\u0105 Ma\u0142ego G\u0142oda i podzielenie si\u0119 nim z przyjaci&oacute;\u0142mi. Autor grafiki dodatkowo okre\u015bla, gdzie zosta\u0142o zrobione zdj\u0119cie, czyli gdzie dopad\u0142 go Ma\u0142y G\u0142&oacute;d i oznacza to miejsce na specjalnej mapie \u015bwiata. Ju\u017c w pierwszych dniach po starcie serwisu internauci dodali zdj\u0119cia m.in. z Indii, Islandii, Brazylii, Chin i Wietnamu.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania wirusowa serk&oacute;w Danio oparta o posta\u0107 Ma\u0142ego G\u0142oda.","protected":false},"author":1,"featured_media":30959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[370],"class_list":{"0":"post-30958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-heureka","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30958"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30959"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}