{"id":30954,"date":"2009-12-02T14:22:40","date_gmt":"2009-12-02T13:22:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/prideglory-i-heureka-dla-philips-polska\/"},"modified":"2009-12-02T14:22:40","modified_gmt":"2009-12-02T13:22:40","slug":"prideglory-i-heureka-dla-philips-polska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/prideglory-i-heureka-dla-philips-polska.html","title":{"rendered":"Pride&#038;Glory i Heureka dla Philips Polska"},"content":{"rendered":"<p>Celem dzia\u0142a\u0144 jest wzrost sprzeda\u017cy w kanale e-commerce.<\/p>\n<p>W ramach projektu Philips oceni\u0142 czo\u0142&oacute;wk\u0119 polskich sklep&oacute;w internetowych pod wzgl\u0119dem u\u017cyteczno\u015bci, funkcjonalno\u015bci oraz zadowolenia klient&oacute;w. Badanie przeprowadzi\u0142 specjalista z zakresu ustability Eryk Or\u0142owski, a na jego podstawie wybranym sklepom przyznany zosta\u0142 Certyfikat Jako\u015bci Philips. W nagrodzonych sklepach prowadzona jest akcja promocyjna.<\/p>\n<p>Za strategi\u0119 i kreacj\u0119 internetowej ods\u0142ony kampanii &#8222;Rozdajemy prezenty&#8221; odpowiada Pride &amp; Glory Interactive oraz Heureka. Komunikacja b\u0119dzie silnie wykorzystywa\u0107 kana\u0142y takie jak SEM, display w por&oacute;wnywarkach oraz sklepach partnerskich a tak\u017ce marketing spo\u0142eczno\u015bciowy.<\/p>\n<p>Do wsp&oacute;\u0142pracy zostali zaproszeni wyselekcjonowani blogerzy.&nbsp;Dzia\u0142ania prowadzone b\u0119d\u0105 tak\u017ce w serwisie Facebook.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania sprzeda\u017cowa Philips Polska pod has\u0142em &#8222;Rozdajemy prezenty&#8221;.","protected":false},"author":1,"featured_media":30955,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[370,371],"class_list":{"0":"post-30954","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-heureka","9":"tag-pride-glory","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30954"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30955"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}