{"id":30926,"date":"2009-12-03T10:50:28","date_gmt":"2009-12-03T09:50:28","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/vichy-podaruj-roze\/"},"modified":"2009-12-03T10:50:28","modified_gmt":"2009-12-03T09:50:28","slug":"vichy-podaruj-roze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/vichy-podaruj-roze.html","title":{"rendered":"Vichy: Podaruj r\u00f3\u017c\u0119"},"content":{"rendered":"<p>Aplikacja &#8222;Podaruj r&oacute;\u017c\u0119&#8221; ma na celu wypromowanie wprowadzonej niedawno na rynek gamy produkt&oacute;w od\u017cywczo-nawil\u017caj\u0105cych z wyci\u0105giem z r&oacute;\u017cy, Vichy Essentielles. Kwiat r&oacute;\u017cy, podkre\u015blaj\u0105cy sk\u0142adnik aktywny kosmetyk&oacute;w (polifenole r&oacute;\u017cy), wykorzystano jako element komunikacji marketingowej ze spo\u0142eczno\u015bciami internetowymi. Zaprojektowana przez 8fish aplikacja podkre\u015bla uniwersalny charakter nowego produktu, skierowanego do kobiet. Pojawiaj\u0105ca si\u0119 w boksach reklama rozliczana w modelach CPC\/CPM kierowana jest do grupy celowej marki.<\/p>\n<p>Klikni\u0119cie w reklam\u0119 i zatwierdzenie aplikacji umo\u017cliwia przes\u0142anie znajomym u\u017cytkownika unikalnego prezentu &#8211; r&oacute;\u017cy. Pr&oacute;cz wyboru os&oacute;b, kt&oacute;rym przes\u0142ana zostanie aplikacja, internauta ma tak\u017ce mo\u017cliwo\u015b\u0107 komunikowania o podarunku w niebezpo\u015bredni spos&oacute;b &#8211; poprzez publikacj\u0119 informacji o otrzymaniu wirtualnego kwiatka w specjalnym boksie w swoim profilu. Umo\u017cliwia on tak\u017ce wskazanie os&oacute;b, kt&oacute;re przyj\u0119\u0142y prezent.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma 8fish przygotowa\u0142a interaktywn\u0105 aplikacj\u0119 dla Vichy wspart\u0105 dzia\u0142aniami reklamowymi na Facebooku.","protected":false},"author":1,"featured_media":30927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2446],"class_list":{"0":"post-30926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-8fish","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30926"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30927"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}