{"id":30914,"date":"2009-12-03T12:36:00","date_gmt":"2009-12-03T11:36:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowy-produkt-badawczy-w-grupie-iqs\/"},"modified":"2009-12-03T12:36:00","modified_gmt":"2009-12-03T11:36:00","slug":"nowy-produkt-badawczy-w-grupie-iqs","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/nowy-produkt-badawczy-w-grupie-iqs.html","title":{"rendered":"Nowy produkt badawczy w Grupie IQS"},"content":{"rendered":"<p>Nowe narz\u0119dzie umo\u017cliwia zebranie szerokich informacji na temat pomys\u0142u i r&oacute;\u017cnych jego propozycji w odniesieniu do poprzednich wersji koncept&oacute;w danej marki, przyj\u0119tej strategii marki oraz strategii g\u0142&oacute;wnych konkurent&oacute;w, a tak\u017ce warto\u015bci istotnych w danej kategorii. Dzi\u0119ki temu narz\u0119dzie ma pozwala\u0107 na wyb&oacute;r komunikatu adekwatnego do danego odbiorcy i sposobu my\u015blenia w danej kategorii.<\/p>\n<p>Testowane mog\u0105 by\u0107 insighty lub koncepty strategiczne, produktowe oraz komunikacyjne. Badanie mo\u017ce by\u0107 realizowane na pr&oacute;bie ilo\u015bciowej lub &#8211; jako modu\u0142 podczas pog\u0142\u0119bionych wywiad&oacute;w indywidualnych lub grup dyskusyjnych.<\/p>\n<p>Dzi\u0119ki zastosowanej technologii badani mog\u0105 mi\u0119dzy innymi okre\u015bla\u0107 emocje, jakie wywo\u0142uje w nich dany komunikat, za pomoc\u0105 collage&#8217;u szkicowa\u0107 &#8222;\u015bwiat&#8221;-&#8222;klimat&#8221; komunikowany przez koncept czy wskazywa\u0107 na ile \u015bwiat ten jest dla nich &#8222;bliski&#8221; lub &#8222;daleki&#8221;. Po raz pierwszy jest to mo\u017cliwe w badaniu na pr&oacute;bie ilo\u015bciowej.<\/p>\n<p>Z Insight-Concept Scana skorzystali ju\u017c klienci Grupy IQS z bran\u017cy FMCG, us\u0142ug finansowych i telekomunikacji.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa IQS wprowadza na rynek nowy produkt badawczy &#8211; Insight-Concept Scan.","protected":false},"author":1,"featured_media":30915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1262],"class_list":{"0":"post-30914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-iqs","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30914"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30915"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}