{"id":30908,"date":"2009-12-03T13:28:11","date_gmt":"2009-12-03T12:28:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tetley-podkresla-intensywny-aromat-wideo\/"},"modified":"2009-12-03T13:28:11","modified_gmt":"2009-12-03T12:28:11","slug":"tetley-podkresla-intensywny-aromat-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tetley-podkresla-intensywny-aromat-wideo.html","title":{"rendered":"Tetley podkre\u015bla intensywny aromat (wideo)"},"content":{"rendered":"<p>Idea kreatywna filmu opiera si\u0119 na insighcie konsumenckim &#8211; wyr&oacute;\u017cnikiem herbaty typu &#8222;earl grey&#8221; jest intensywny zapach. Konsumenci w sklepach w\u0105chaj\u0105 opakowania produkt&oacute;w, by dokona\u0107 najlepszego wyboru. W spocie efekt ten wzmocniony zosta\u0142 dodatkowo poprzez wywr&oacute;cenie opakowa\u0144 herbat &#8222;na lew\u0105 stron\u0119&#8221; &#8211; kieruj\u0105c si\u0119 wy\u0142\u0105cznie intensywno\u015bci\u0105 aromatu konsumentka wybiera Tetley.<\/p>\n<p>Kampania telewizyjna Tetley Earl Grey towarzyszy rebrandingowi marki &#8211; z Earl Grey Strong na Earl Grey Intensive.<\/p>\n<p>Kampania komunikowna jest w TVP, TVN, Polsacie oraz kana\u0142ach tematycznych At Media. Produkcj\u0105 spotu zaj\u0105\u0142 si\u0119 dom produkcyjny SCH Creative.<\/p>\n<p>Tetley Polska jest nowym klientem agencji Schulz pozyskanym w wyniku wygranego przetargu.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Schulz jest autorem nowego spotu reklamowego Tetley Earl Grey Intensive.","protected":false},"author":1,"featured_media":30909,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2405],"class_list":{"0":"post-30908","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-schulz","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30908"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30909"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}