{"id":30890,"date":"2009-12-03T15:06:54","date_gmt":"2009-12-03T14:06:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/onet-stawia-na-retargeting\/"},"modified":"2009-12-03T15:06:54","modified_gmt":"2009-12-03T14:06:54","slug":"onet-stawia-na-retargeting","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/onet-stawia-na-retargeting.html","title":{"rendered":"Onet stawia na retargeting"},"content":{"rendered":"<p>Do ko\u0144ca roku nowa us\u0142uga obj\u0119ta jest specjaln\u0105 stawk\u0105 promocyjn\u0105.<\/p>\n<p>Retargeting umo\u017cliwia ponown\u0105 identyfikacj\u0119 tych posiadaczy skrzynek pocztowych, kt&oacute;rzy zetkn\u0119li si\u0119 z wcze\u015bniejsz\u0105 kampani\u0105 mailingow\u0105 reklamodawcy i wykorzystanie tych informacji w kolejnych wysy\u0142kach.<\/p>\n<p>Klienci maj\u0105 do dyspozycji dwie mo\u017cliwo\u015bci u\u017cycia retargetingu: wykluczenie z listy odbiorc&oacute;w kolejnej wysy\u0142ki te osoby, kt&oacute;re otrzyma\u0142y lub otwar\u0142y poprzedni list reklamowy i w ten spos&oacute;b zoptymalizowanie zasi\u0119gu i redukcja koszt&oacute;w dotarcia oraz realizacja kolejnej wysy\u0142ki do os&oacute;b, kt&oacute;re otrzyma\u0142y b\u0105d\u017a otworzy\u0142y wcze\u015bniejsz\u0105 reklam\u0119 e-mailow\u0105.<\/p>\n<p>Ta druga mo\u017cliwo\u015b\u0107 jest dobrym sposobem realizowania kampanii kilkuetapowej. Ponowna wysy\u0142ka mo\u017ce zwi\u0119kszy\u0107 skuteczno\u015b\u0107 przekazu &#8211; osoby, kt&oacute;re otworzy\u0142y poprzedni mailing s\u0105 potencjalnie bardziej zainteresowane dalsz\u0105 ofert\u0105 reklamowanych produkt&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Onet.pl jako pierwszy portal na polskim rynku wprowadzi\u0142 do swoich us\u0142ug e-mailingowych opcj\u0119 retargetingu.","protected":false},"author":1,"featured_media":30891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-30890","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30890"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30891"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}