{"id":30888,"date":"2009-12-03T15:16:29","date_gmt":"2009-12-03T14:16:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/behavia-otwiera-biuro-w-czechach\/"},"modified":"2009-12-03T15:16:29","modified_gmt":"2009-12-03T14:16:29","slug":"behavia-otwiera-biuro-w-czechach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/behavia-otwiera-biuro-w-czechach.html","title":{"rendered":"Behavia otwiera biuro w Czechach"},"content":{"rendered":"<p>Firma jest pierwszym podmiotem oferuj\u0105cym w Czechach internetow\u0105 reklam\u0105 behawioraln\u0105.<\/p>\n<p>Osob\u0105 kieruj\u0105c\u0105 sieci\u0105 w Czechach jest Petr Dobroslavek, pracuj\u0105cy dotychczas w biurze reklamy serwisu CSFC.cz, a wcze\u015bniej zwi\u0105zany z witryn\u0105 czeskiej telewizji publicznej.<\/p>\n<p>&#8211; Czeski rynek jest w pe\u0142ni gotowy na zmian\u0119 w sposobie zakupu internetu &#8211; m&oacute;wi Dobroslavek. &#8211; Reklama behawioralna wi\u0105\u017ce si\u0119 z korzy\u015bciami zar&oacute;wno dla reklamodawc&oacute;w, jak i samych internaut&oacute;w, kt&oacute;rzy otrzymuj\u0105 banery dopasowane do ich profili. Dlatego jeste\u015bmy pewni, i\u017c podobnie, jak w Polsce, oferta behavii spotka si\u0119 z du\u017cym zainteresowaniem i pozytywnym odbiorem ze strony reklamodawc&oacute;w &#8211; dodaje.<\/p>\n<p>Warszawskie biuro sieci behavia zosta\u0142o otwarte w grudniu ub.r.<\/p>\n<p>Behavia wykorzystuje technologi\u0119 niemieckiej firmy nugg.ad, dzi\u0119ki temu jest w stanie emitowa\u0107 reklam\u0119 wy\u0142\u0105cznie internautom o wskazanym profilu behawioralnym, niezale\u017cnie od witryny, na kt&oacute;rej aktualnie przebywaj\u0105. Zar&oacute;wno w polskiej, jak i czeskiej ofercie sieci znajduje si\u0119 17 profili, na kt&oacute;re mo\u017cna targetowa\u0107 przekaz &#8211; m.in. Domowi styli\u015bci, Podr&oacute;\u017cnicy, Gad\u017ceciarze czy Business woman.<\/p>\n","protected":false},"excerpt":{"rendered":"Po roku od rozpocz\u0119cia dzia\u0142alno\u015bci polskiego oddzia\u0142u sieci Behavia rusza jej biuro w Czechach.","protected":false},"author":1,"featured_media":30889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1584],"class_list":{"0":"post-30888","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-behavia","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30888"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30889"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}