{"id":30864,"date":"2009-12-04T12:37:19","date_gmt":"2009-12-04T11:37:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/swieta-z-pepsi-i-pingwinem\/"},"modified":"2009-12-04T12:37:19","modified_gmt":"2009-12-04T11:37:19","slug":"swieta-z-pepsi-i-pingwinem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/swieta-z-pepsi-i-pingwinem.html","title":{"rendered":"\u015awi\u0119ta z Pepsi i\u2026 pingwinem"},"content":{"rendered":"<p>Trwaj\u0105cy 30 sekund spot reklamowy ogl\u0105da\u0107 mo\u017cna na kana\u0142ach: TVP1, TVP2, Polsat, Polsat2, Polsat Sport, TVN, TVN7, TV4, Discovery, Discovery Science, Discovery Travel and Living, Animal Planet, 4fun.tv i TVN Warszawa.<\/p>\n<p>Pepsi stworzy\u0142o tak\u017ce serwis&nbsp;<a rel=\"nofollow noopener\" href=\"http:\/\/www.pingwinfight.pl\" target=\"_blank\">www.pingwinfight.pl<\/a>, gdzie internauci mog\u0105 zagra\u0107 o atrakcyjne nagrody: dwuosobow\u0105 wycieczk\u0119 na Wyspy Karaibskie, 15 konsol Xbox 360 oraz 100 gier na t\u0119 konsol\u0119.<\/p>\n<p>Pingwin towarzyszy tak\u017ce \u015bwi\u0105tecznej promocji konsumenckiej. W handlu nowoczesnym do czteropaku Pepsi do\u0142\u0105czona jest pluszowa maskotka pingwina. Pingwiny znajdziemy tak\u017ce na materia\u0142ach promocyjnych, a du\u017ce maskotki pingwina przy paletach z produktem. W handlu tradycyjnym natomiast zakupimy 2,5 litrow\u0105 butelk\u0119 Pepsi w cenie 2 litr&oacute;w.<\/p>\n<p>Promocja potrwa do ko\u0144ca grudnia br.<\/p>\n<p>Za kreacj\u0119 odpowiadaj\u0105 agencje CLM BBDO (Pary\u017c), GRAFFITI BBDO (Rumunia), BBDO Warszawa oraz Peppermint. Za planowanie i zakup medi&oacute;w odpowiada OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Pepsi rozpoczyna \u015bwi\u0105teczn\u0105 kampani\u0119 reklamow\u0105. G\u0142&oacute;wnym bohaterem spot&oacute;w jest pingwin, kt&oacute;ry towarzyszy promocji marki.","protected":false},"author":1,"featured_media":30865,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[378],"class_list":{"0":"post-30864","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pepsi","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30864"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30865"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}