{"id":30854,"date":"2009-12-04T14:41:34","date_gmt":"2009-12-04T13:41:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/hypermedia-dla-marki-duracell\/"},"modified":"2009-12-04T14:41:34","modified_gmt":"2009-12-04T13:41:34","slug":"hypermedia-dla-marki-duracell","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/hypermedia-dla-marki-duracell.html","title":{"rendered":"Hypermedia dla marki Duracell"},"content":{"rendered":"

Dzia\u0142ania reklamowe przebiegaj\u0105 pod has\u0142em „Duracell zasila setkami pomys\u0142ów na oryginalny prezent”. Celem kampanii jest zaprezentowanie korzy\u015bci p\u0142yn\u0105cych z u\u017cywania baterii, poprzez jednoczesn\u0105 promocj\u0119 zabawek na bateri\u0119 w sklepach internetowych Merlin.pl i Toys4Boys.pl.<\/p>\n

W kampanii wykorzystano nast\u0119puj\u0105ce formaty reklamowe: top player, scroll double billboard m.in. na stronach Onet.pl i O2.pl, a tak\u017ce mailing. Kampanii towarzysz\u0105 dwie nowe sekcje na stronie Duracell.pl<\/a>, gdzie konsumenci mog\u0105 znale\u017a\u0107 informacje o partnerstwie ze sklepami oraz specjalnych du\u017cych opakowaniach baterii Duracell.<\/p>\n

Agencja odpowiedzialna by\u0142a za opracowanie strategii, kreacji oraz projekt i wdro\u017cenie sekcji na stronie www.<\/p>\n

Kampania potrwa do \u015awi\u0105t Bo\u017cego Narodzenia.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Hypermedia opracowa\u0142a kreacj\u0119 oraz sekcj\u0119 strony www do kampanii internetowej firmy Duracell.","protected":false},"author":1,"featured_media":30855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[225],"class_list":{"0":"post-30854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hypermedia-isobar","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30854"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30855"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}