{"id":30638,"date":"2009-12-10T13:26:45","date_gmt":"2009-12-10T12:26:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rusza-iaa-responsibility-award-2010\/"},"modified":"2009-12-10T13:26:45","modified_gmt":"2009-12-10T12:26:45","slug":"rusza-iaa-responsibility-award-2010","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rusza-iaa-responsibility-award-2010.html","title":{"rendered":"Rusza IAA Responsibility Award 2010"},"content":{"rendered":"<p>Organizatorem konkursu jest Mi\u0119dzynarodowe Stowarzyszenie Reklamy IAA.<\/p>\n<p>Celem  przedsi\u0119wzi\u0119cia jest propagowanie odpowiedzialnej spo\u0142ecznie komunikacji marketingowej. Konkurs jest okazj\u0105 do pokazania roli jak\u0105 odgrywa bran\u017ca reklamowa anga\u017cuj\u0105c si\u0119 w rozwi\u0105zywanie wa\u017cnych dla spo\u0142ecze\u0144stw problem&oacute;w. Docenienie tej aktywno\u015bci jest jednocze\u015bnie zach\u0119t\u0105 i zaproszeniem do doskonalenia komunikacji marketingowej i prowadzenia jej zgodnie z za\u0142o\u017ceniami CSR.<\/p>\n<p>Kampanie zg\u0142asza\u0107 mo\u017cna w kategoriach odpowiadaj\u0105cych zastosowanym mediom. Przyznana zostanie tak\u017ce nagroda Grand Prix dla kampanii, kt&oacute;ra zyska najwi\u0119ksze uznanie jury z\u0142o\u017conego z mi\u0119dzynarodowych ekspert&oacute;w.<\/p>\n<p>W\u015br&oacute;d wyr&oacute;\u017cnionych w poprzedniej edycji projekt&oacute;w znalaz\u0142a si\u0119 m.in. kampania z Polski. Nagrod\u0119 otrzyma\u0142a agencja DDB za reklam\u0119 &#8222;Panda&#8221; przygotowan\u0105 dla Fundacji Dzieci Niczyje.<\/p>\n","protected":false},"excerpt":{"rendered":"Do 18 grudnia mo\u017cna przesy\u0142a\u0107 zg\u0142oszenia do drugiej edycji mi\u0119dzynarodowego konkursu IAA Responsibility Award.","protected":false},"author":1,"featured_media":30639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-30638","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30638"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30639"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}