{"id":30574,"date":"2009-12-14T12:57:17","date_gmt":"2009-12-14T11:57:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/amplico-przygotowane-na-rebranding\/"},"modified":"2009-12-14T12:57:17","modified_gmt":"2009-12-14T11:57:17","slug":"amplico-przygotowane-na-rebranding","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/amplico-przygotowane-na-rebranding.html","title":{"rendered":"Amplico przygotowane na rebranding"},"content":{"rendered":"<p>G\u0142&oacute;wnym celem kampanii jest poinformowanie o wprowadzeniu nowej identyfikacji wizualnej dla Amplico Life i pozosta\u0142ych firm z grupy oraz zmianie nazw: AIG PTE na Amplico PTE, AIG TFI na Amplico TFI oraz podkre\u015blenie ich silnej pozycji na polskim rynku.<\/p>\n<p>Kampania obejmuj\u0105ca dzia\u0142ania w dziennikach og&oacute;lnopolskich, tygodnikach opiniotw&oacute;rczych i w internecie rozpocznie si\u0119 14 grudnia, a w telewizji 1 stycznia. Dzia\u0142ania PR zosta\u0142y uruchomione na pocz\u0105tku pa\u017adziernika.<\/p>\n<p>Za opracowanie strategii kampanii, koordynacj\u0119 prowadzonych dzia\u0142a\u0144, kreacj\u0119 i produkcj\u0119 reklam odpowiada agencja What. Agencja Ciszewski Financial Communications odpowiada za kompleksow\u0105 obs\u0142ug\u0119 dzia\u0142a\u0144 PR a Media Group za planowanie i zakup medi&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja What oraz partnerzy powo\u0142anego przez ni\u0105 konsorcjum firm wygrali przetarg na obs\u0142ug\u0119 kampanii rebrandingowej dla grupy Amplico.","protected":false},"author":1,"featured_media":30575,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[793],"class_list":{"0":"post-30574","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-msl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30574"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30575"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}