{"id":30278,"date":"2009-12-23T01:05:10","date_gmt":"2009-12-23T00:05:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gwiazdy-na-gwiazdke-od-diageo\/"},"modified":"2009-12-23T01:05:10","modified_gmt":"2009-12-23T00:05:10","slug":"gwiazdy-na-gwiazdke-od-diageo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gwiazdy-na-gwiazdke-od-diageo.html","title":{"rendered":"Gwiazdy na gwiazdk\u0119 od Diageo"},"content":{"rendered":"<p>Za koncepcj\u0119 i kreacj\u0119 materia\u0142&oacute;w wykorzystywanych w kana\u0142ach sprzeda\u017cy odpowiada agencja SF1.<\/p>\n<p>W ramach kampanii w najwi\u0119kszych sieciach handlowych oraz w handlu tradycyjnym dost\u0119pne s\u0105 \u015bwi\u0105teczne zestawy produkt&oacute;w z portfolio Diageo z promocj\u0105 on-pack, m.in.  Johnnie Walker Red Label z pami\u0119ci\u0105 USB i w&oacute;dka Smirnoff Black z r\u0119cznie wykonanymi kieliszkami.<\/p>\n<p>Komunikacja kampanii obejmuje: materia\u0142y POS oraz reklamy w prasie handlowej i gazetkach sieciowych.<\/p>\n<p>R&oacute;wnocze\u015bnie Diageo rozpoczyna realizacj\u0119 akcji &#8222;Bestseller&#8221; &#8211; wsparcie sprzeda\u017cy najlepszych swoich marek. W wybranych sieciach sklep&oacute;w pojawi\u0105 si\u0119 ekskluzywne standy, w kt&oacute;rych eksponowane b\u0119d\u0105 &#8222;bestsellery&#8221; Diageo. Logotyp akcji opracowa\u0142a agencja SF1.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Gwiazdy na gwiazdk\u0119. Najlepsze pod choink\u0119!&#8221; Diageo realizuje kampani\u0119 wspieraj\u0105c\u0105 sprzeda\u017c produkt&oacute;w w okresie przed\u015bwi\u0105tecznym.","protected":false},"author":1,"featured_media":30279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[686,1554],"class_list":{"0":"post-30278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-diageo","9":"tag-sf1","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30278"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30279"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}