{"id":30040,"date":"2010-01-07T11:17:43","date_gmt":"2010-01-07T10:17:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wenta-poleca-ubezpieczenia-uniqa\/"},"modified":"2010-01-07T11:17:43","modified_gmt":"2010-01-07T10:17:43","slug":"wenta-poleca-ubezpieczenia-uniqa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wenta-poleca-ubezpieczenia-uniqa.html","title":{"rendered":"Wenta poleca ubezpieczenia Uniqa"},"content":{"rendered":"<p>&#8211; Bogdan Wenta jest twarz\u0105 naszej firmy od maja 2009 roku, wyst\u0105pi\u0142 ju\u017c w poprzedniej kampanii &#8222;Uniqa. Ubezpieczenia nowej generacji&#8221;. Tegoroczne dzia\u0142ania s\u0105 kontynuacj\u0105 naszej strategii budowania wizerunku marki przy wsp&oacute;\u0142pracy ze \u015bwiatowymi mistrzami sportu &#8211; informuje Tomasz Doma\u0144ski, kieruj\u0105cy dzia\u0142em marketingu w Uniqa.<\/p>\n<p>Kampania obejmuje spoty sponsorskie przed relacjami mecz&oacute;w Mistrzostw Europy w Pi\u0142ce R\u0119cznej Euro 2010 w Austrii (Polsat, Polsat Sport i Polsat Sport Extra), outdoor w najwi\u0119kszych polskich miastach (pod\u015bwietlane no\u015bniki typu backlight) oraz internet &#8211; wsparcie w wyszukiwarkach.<\/p>\n<p>Celem akcji jest budowanie wizerunku i wzrost rozpoznawalno\u015bci marki w\u015br&oacute;d obecnych i potencjalnych klient&oacute;w, a tak\u017ce partner&oacute;w biznesowych Grupy.<\/p>\n<p>Za kreacj\u0119 i produkcj\u0119 spot&oacute;w sponsorskich oraz outdooru odpowiada agencja Made in Mind. Media zaplanowa\u0142 i kupi\u0142 Mindshare Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"W styczniu ruszy\u0142a nowa kampania promocyjno-wizerunkowa Grupy Ubezpieczeniowej Uniqa z udzia\u0142em trenera Bogdana Wenty.","protected":false},"author":1,"featured_media":30041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85],"class_list":{"0":"post-30040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30040"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30041"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}