{"id":30018,"date":"2010-01-07T15:41:29","date_gmt":"2010-01-07T14:41:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tina-zmienia-strategie-reklamowa\/"},"modified":"2010-01-07T15:41:29","modified_gmt":"2010-01-07T14:41:29","slug":"tina-zmienia-strategie-reklamowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tina-zmienia-strategie-reklamowa.html","title":{"rendered":"Tina zmienia strategi\u0119 reklamow\u0105"},"content":{"rendered":"<p>Od numeru 2. dwutygodnika Tina (na rynku od 13 stycznia) sprzeda\u017c pisma wspiera\u0107 b\u0119dzie nowy spot reklamowy.<\/p>\n<p>Koncepcja nowej komunikacji oparta jest na za\u0142o\u017ceniu, \u017ce czytelniczki poradnik&oacute;w szukaj\u0105 odpowiedzi na pytania dotycz\u0105ce ich codziennego \u017cycia, a najlepsz\u0105 odpowiedzi\u0105 na wszystkie pytania jest czasopismo Tina. Kreacj\u0119 nowego spotu przygotowa\u0142a agencja Happy Hours.<\/p>\n<p>Sprzeda\u017c Tiny b\u0119dzie wspierana kampani\u0105 w TVP1, TVP2, TVN, telewizji Polsat oraz w radiu RMF FM. Media zaplanowa\u0142 dom mediowy Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"Bauer, wydawca dwutygodnika Tina zdecydowa\u0142 si\u0119 na zmian\u0119 komunikacji reklamowej tego magazynu.","protected":false},"author":1,"featured_media":30019,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[60],"class_list":{"0":"post-30018","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bauer","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30018"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30019"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}