{"id":30016,"date":"2010-01-07T16:17:03","date_gmt":"2010-01-07T15:17:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowy-produkt-w-portfolio-marki-burn\/"},"modified":"2010-01-07T16:17:03","modified_gmt":"2010-01-07T15:17:03","slug":"nowy-produkt-w-portfolio-marki-burn","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/nowy-produkt-w-portfolio-marki-burn.html","title":{"rendered":"Nowy produkt w portfolio marki Burn"},"content":{"rendered":"<p>Wprowadzeniu produktu na rynek b\u0119dzie towarzyszy\u0142a zintegrowana kampania marketingowa obejmuj\u0105ca obecno\u015b\u0107 w telewizji, internecie, a tak\u017ce dzia\u0142ania BTL-owe.<\/p>\n<p>W realizacj\u0119 kampanii zosta\u0142y zaanga\u017cowane firmy McCann Ericsson (kreacja kampanii), Starcom (dob&oacute;r medi&oacute;w) oraz K2 Internet (obecno\u015b\u0107 w internecie).<\/p>\n<p>Burn Shot jest dost\u0119pny w sprzeda\u017cy od po\u0142owy grudnia 2009 r. Produkt oferowany jest w butelce PET o pojemno\u015bci 50 ml. Sugerowana cena opakowania to 3,99 z\u0142\/szt.<\/p>\n<p>Dystrybucja, w pierwszym etapie wprowadzenia produktu na rynek, obejmie wybrane sieci stacji benzynowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola wprowadza na rynek nowy produkt nale\u017c\u0105cy do portfolio marki Burn &#8211; Burn Shot.","protected":false},"author":1,"featured_media":30017,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[57],"class_list":{"0":"post-30016","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-coca-cola","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=30016"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/30016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/30017"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=30016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=30016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=30016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}