{"id":29972,"date":"2010-01-08T14:42:05","date_gmt":"2010-01-08T13:42:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/burger-king\/"},"modified":"2010-01-08T14:42:05","modified_gmt":"2010-01-08T13:42:05","slug":"burger-king","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/burger-king.html","title":{"rendered":"Burger King"},"content":{"rendered":"<p>Od 5 stycznia do 1 marca w Burger King klienci maj\u0105 szans\u0119 wygra\u0107 zestawy telewizor&oacute;w Sony Bravia z odtwarzaczami Blu-Ray oraz iPody Nano ze stacj\u0105 dokuj\u0105c\u0105 Apple. W promocji mog\u0105 wzi\u0105\u0107 udzia\u0142 wszyscy, kt&oacute;rzy kupi\u0105 dowolny zestaw z menu restauracji, odbior\u0105 zdrapk\u0119 i najciekawiej odpowiedz\u0105 na pytanie: &#8222;Co rozpala Tw&oacute;j apetyt?&#8221;.<\/p>\n<p>Za koncept kreatywny promocji &#8222;Zestaw za zestaw&#8221; i jej prowadzenie odpowiada FireFly Creation. Agencja przygotowa\u0142a m.in. pe\u0142n\u0105 komunikacj\u0119 w restauracjach i ich otoczeniu oraz stron\u0119 internetow\u0105 <a rel=\"nofollow noopener\" href=\"http:\/\/www.zestaw-za-zestaw.pl\" target=\"_blank\">www.zestaw-za-zestaw.pl<\/a>.<\/p>\n<p>Burger King w Polsce nie wykorzystywa\u0142 do tej pory telewizji do promowania swojego wizerunku, postanowi\u0142 jednak to zmieni\u0107 przy okazji akcji &#8222;King Deal&#8221;. T\u0119 ofert\u0119 komunikuje w kana\u0142ach tematycznych: Comedy Central, AXN, National Geographic, Viva, MTV, Canal+, Extreme Sports oraz Movies24. Na potrzeby kampanii FireFly Creation przygotowa\u0142a adaptacj\u0119 spotu telewizyjnego z Wielkiej Brytanii. Akcja jest dodatkowo wspierana kampani\u0105 outdoorow\u0105 w okolicach restauracji.<\/p>\n","protected":false},"excerpt":{"rendered":"W restauracjach Burger King ruszy\u0142a nowa promocja &#8211; &#8222;Zestaw za zestaw&#8221; &#8211; oraz komunikacja zewn\u0119trzna nowej, sta\u0142ej oferty &#8211; &#8222;King Deal&#8221;.","protected":false},"author":1,"featured_media":29973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1234],"class_list":{"0":"post-29972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-firefly-creation","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29972"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29973"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}