{"id":29936,"date":"2010-01-11T13:17:34","date_gmt":"2010-01-11T12:17:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowy-budzet-mediowy-w-media-concept\/"},"modified":"2010-01-11T13:17:34","modified_gmt":"2010-01-11T12:17:34","slug":"nowy-budzet-mediowy-w-media-concept","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowy-budzet-mediowy-w-media-concept.html","title":{"rendered":"Nowy bud\u017cet mediowy w Media Concept"},"content":{"rendered":"<p>B\u0119dzie to najwi\u0119ksza produktowa kampania reklamowa, jak\u0105 do tej pory prowadzi\u0142y w\/w podmioty.<\/p>\n<p>Og&oacute;lnopolskie dzia\u0142ania b\u0119d\u0105 mia\u0142y miejsce w telewizji, radio i internecie w terminie od 18 stycznia do 14 lutego. Spoty telewizyjne wyemituje TVP1 i TVP2, Polsat, TVN, TVN24, TVP Info, a radiowe RMF i Program 1 PR, do tego dochodz\u0105 aktywno\u015bci w portalach Onet i Wirtualna Polska.<\/p>\n<p>Celem kampanii b\u0119dzie promocja wyr&oacute;\u017cniaj\u0105cych si\u0119 na rynku  lokat terminowych, po\u0142\u0105czonych z mo\u017cliwo\u015bci\u0105 wygrania atrakcyjnych nagr&oacute;d. Przekaz reklamowy skierowany b\u0119dzie  do obecnych i potencjalnych klient&oacute;w bank&oacute;w sp&oacute;\u0142dzielczych.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja Men at  Work. Has\u0142o kampanii to &#8222;Lokata z nagrodami&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"Media Concept wygra\u0142 przetarg na planowanie i zakup kampanii reklamowej dla zrzesze\u0144 Sp&oacute;\u0142dzielczej Grupy Bankowej i Mazowieckiego Banku Regionalnego SA.","protected":false},"author":1,"featured_media":29937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1439],"class_list":{"0":"post-29936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-media-concept","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29936"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29937"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}