{"id":29894,"date":"2010-01-12T12:00:59","date_gmt":"2010-01-12T11:00:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/winiary-kochanie-przez-gotowanie-powraca\/"},"modified":"2010-01-12T12:00:59","modified_gmt":"2010-01-12T11:00:59","slug":"winiary-kochanie-przez-gotowanie-powraca","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/winiary-kochanie-przez-gotowanie-powraca.html","title":{"rendered":"Winiary: kochanie przez gotowanie powraca"},"content":{"rendered":"<p>Promocj\u0119 wspiera kampania reklamowa realizowana od 4 stycznia 2010 r. do zako\u0144czenia akcji. W stacjach telewizyjnych o krajowym zasi\u0119gu mo\u017cna obejrze\u0107 15- i 30-sekundowe spoty reklamowe (za ich kreacj\u0119 odpowiada agencja Legend Group). Kampania obecna jest te\u017c w og&oacute;lnopolskich i lokalnych stacjach radiowych, a w sklepach pojawiaj\u0105 si\u0119 r&oacute;\u017cnorodne materia\u0142y POS. Logotyp akcji umieszczono na bestsellerowych produktach marki Winiary.<\/p>\n<p>W internecie zaplanowano dodatkowe dzia\u0142ania wspieraj\u0105ce, kt&oacute;rych autorem jest agencja Fire Fly Creation, odpowiedzialna te\u017c za przygotowanie mechanizmu promocji i jej obs\u0142ug\u0119. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediow\u0105 Mediaedge:cia. Wsparcie w zakresie media relations zapewnia agencja Eskadra Publica.<\/p>\n","protected":false},"excerpt":{"rendered":"W styczniu marka Winiary powraca z  promocj\u0105 konsumenck\u0105 &#8222;Kochanie przez gotowanie&#8221;.","protected":false},"author":1,"featured_media":29895,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[720,1234,1424],"class_list":{"0":"post-29894","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-eskadra-publica","9":"tag-firefly-creation","10":"tag-mediaedgecia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29894"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29895"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}