{"id":29884,"date":"2010-01-12T12:58:01","date_gmt":"2010-01-12T11:58:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-gbw-i-mrb\/"},"modified":"2010-01-12T12:58:01","modified_gmt":"2010-01-12T11:58:01","slug":"nowa-kampania-gbw-i-mrb","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-gbw-i-mrb.html","title":{"rendered":"Nowa kampania GBW i MRB"},"content":{"rendered":"<p>Promocja &#8222;Lokata z nagrodami&#8221; ruszy\u0142a 11 stycznia i b\u0119dzie trwa\u0142a do 7 kwietnia. Na zwyci\u0119zc&oacute;w czekaj\u0105 2 BMW oraz ponad 600 nagr&oacute;d o \u0142\u0105cznej warto\u015bci 1,3 mln z\u0142otych.<\/p>\n<p>W kampanii reklamowej towarzysz\u0105cej promocji zaplanowano spoty w TVP1, TVP2, TVP Info, Polsacie, TVN, TVN 24, a tak\u017ce w Programie I Polskiego Radia, Radiu RMF FM oraz dzia\u0142ania na portalach Onet.pl i WP.pl.<\/p>\n<p>Na potrzeby promocji zosta\u0142a r&oacute;wnie\u017c utworzona specjalna strona internetowa <a href=\"http:\/\/www.lokataznagrodami.pl\" target=\"_blank\" rel=\"noopener\">www.lokataznagrodami.pl<\/a>. Dodatkowo w komunikacji zostan\u0105 wykorzystane materia\u0142y POS (plakaty, ulotki, standy i wobblery) oraz outdoor (siatki i wyklejki na okna) i dzia\u0142ania call center.<\/p>\n<p>Przygotowaniem kreacji zaj\u0119\u0142a si\u0119 agencja reklamowa Men at Work, a zakupem medi&oacute;w dom mediowy Media Concept.<\/p>\n","protected":false},"excerpt":{"rendered":"Sp&oacute;\u0142dzielcza Grupa Bankowa  i Mazowiecki Bank Regionalny rozpocz\u0119\u0142y wsp&oacute;ln\u0105 kampani\u0119 produktow\u0105.","protected":false},"author":1,"featured_media":29885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1439,802],"class_list":{"0":"post-29884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-media-concept","9":"tag-men-at-work","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29884"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29885"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}