{"id":29750,"date":"2010-01-18T13:02:36","date_gmt":"2010-01-18T12:02:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nervomag-i-senomag-w-pierwszej-kampanii-wideo\/"},"modified":"2015-01-12T14:41:49","modified_gmt":"2015-01-12T14:41:49","slug":"nervomag-i-senomag-w-pierwszej-kampanii-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nervomag-i-senomag-w-pierwszej-kampanii-wideo.html","title":{"rendered":"Nervomag i Senomag w pierwszej kampanii (wideo)"},"content":{"rendered":"<p>Oba produkty zosta\u0142y niedawno wprowadzone na rynek. Ich wskazania to \u0142agodzenie objaw&oacute;w stresu i bezsenno\u015bci. Nervomag i Senomag dost\u0119pne s\u0105 bez recepty tylko w aptekach.<\/p>\n<p>Kampania toczy si\u0119 pod has\u0142ami: &#8222;Gdy codzienny stres przyt\u0142acza &#8211; na uspokojenie we\u017a Nervomag!&#8221; i &#8222;Gdy codzienny stres nie daje zasn\u0105\u0107 &#8211; na spokojny sen we\u017a Senomag!&#8221;. W kampanii wykorzystane zostan\u0105 telewizja i prasa.<\/p>\n<p>Spoty pojawi\u0105 si\u0119 w TVP, Polsacie, TVN, TVN4, TVN7, TVP3 oraz na kana\u0142ach z pakietu AT Media. Reklama prasowa emitowana b\u0119dzie w dopasowanym kontekstowo otoczeniu redakcyjnym, w pobli\u017cu artyku\u0142&oacute;w dotycz\u0105cych, mi\u0119dzy innymi bezsenno\u015bci. Wykorzystane zostan\u0105 tytu\u0142y skierowane do kobiet, czasopisma o charakterze poradnikowym, a tak\u017ce magazyny telewizyjne.<\/p>\n<p>Media zaplanowa\u0142 i zakupi\u0142 dom mediowy Universal McCann. Za przygotowanie kreacji odpowiada agencja Red 8.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza pierwsza kampania reklamuj\u0105ca najnowsze produkty z portfolio firmy Herbapol Lublin &#8211; Nervomag i Senomag.","protected":false},"author":1,"featured_media":29751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[814,224],"class_list":{"0":"post-29750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-red8","9":"tag-universal-mccann","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29750"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29751"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}