{"id":2970,"date":"2013-01-10T14:34:14","date_gmt":"2013-01-10T13:34:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/panorama-firm-z-nowym-logo\/"},"modified":"2013-01-10T14:34:14","modified_gmt":"2013-01-10T13:34:14","slug":"panorama-firm-z-nowym-logo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/panorama-firm-z-nowym-logo.html","title":{"rendered":"Panorama Firm z nowym logo"},"content":{"rendered":"<p>zmiany, m.in.  zmienia si\u0119 logotyp marki Panorama Firm.<\/p>\n<p>Panorama Firm kojarzona by\u0142a g\u0142&oacute;wnie z drukowanym katalogiem, teraz przenosi si\u0119 do Internetu i obszaru mobilnego.<\/p>\n<p>Po raz pierwszy przy znaku pojawia si\u0119 symbol graficzny, tzw. &#8222;sticker&#8221;.  Dzi\u0119ki temu marka ma zyska\u0107 now\u0105 osobowo\u015b\u0107 i sta\u0107 si\u0119 tzw. &#8222;przewodnikiem&#8221;, kt&oacute;ry pomo\u017ce odkry\u0107 okolic\u0119. Okr\u0105g\u0142y kszta\u0142t grafiki ma kojarzy\u0107 si\u0119 z panoramicznym spojrzeniem (dooko\u0142a, 360&ordm;), kt&oacute;re ma charakteryzowa\u0107 wizj\u0119 marki, kt&oacute;ra ma ambicje by\u0107 symbolem wyszukiwania lokalnego.<\/p>\n<p>Warto\u015bci\u0105 dodan\u0105 do znaku ma by\u0107 r&oacute;wnie\u017c nowe has\u0142o korporacyjne: &#8222;odkrywaj blisko, szukaj lokalnie&#8221;. Ma by\u0107 to nawi\u0105zanie do grupy docelowej, kt&oacute;ra ma wyszukiwa\u0107 ciekawe miejsca, firmy, tam gdzie obecnie przebywa.<\/p>\n<p>Autorem znaku jest agencja Dragon Rouge, wyspecjalizowana w rebrandingach. Projekt bazowa\u0142 na badaniach wykonanych w ramach strategii marki wdra\u017canej w cale grupie Eniro.<\/p>\n<p>Obecnie marka zosta\u0142a wdro\u017cona wewn\u0119trznie, w produktach oraz w komunikacji do klient&oacute;w.  Dzia\u0142ania informacyjno &#8211; promocyjne planowane s\u0105 w pierwszej po\u0142owie roku.<\/p>\n","protected":false},"excerpt":{"rendered":"W Eniro Polska nast\u0105pi\u0142a zmiana na stanowisku dyrektora generalnego, kt&oacute;re obj\u0119\u0142a Bo\u017cena Chmielarczyk, polski odzia\u0142 rozpocz\u0105\u0142 integracj\u0119 z grup\u0105 Eniro. 2013 r. przynosi kolejne&#8230;&nbsp;","protected":false},"author":1,"featured_media":2971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[228],"class_list":{"0":"post-2970","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-panorama-firm","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=2970"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/2971"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=2970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=2970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=2970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}