{"id":29692,"date":"2010-01-19T13:24:06","date_gmt":"2010-01-19T12:24:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ikea-nie-daj-sobie-dyktowac-mebli-wideo\/"},"modified":"2010-01-19T13:24:06","modified_gmt":"2010-01-19T12:24:06","slug":"ikea-nie-daj-sobie-dyktowac-mebli-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ikea-nie-daj-sobie-dyktowac-mebli-wideo.html","title":{"rendered":"IKEA: nie daj sobie dyktowa\u0107 mebli (wideo)"},"content":{"rendered":"<p>W ramach kampanii rozpocz\u0119tej w zesz\u0142ym roku IKEA emitowa\u0142a spoty &#8222;Kleopatra&#8221;, &#8222;Kr&oacute;l Artur&#8221; i &#8222;Kosmonauta&#8221;. Celem dzia\u0142a\u0144 by\u0142o zach\u0119cenie Polak&oacute;w do urz\u0105dzania domu zgodnie z w\u0142asnymi upodobaniami.<\/p>\n<p>Kolejna ods\u0142ona kammpanii komunikowana jest w najwi\u0119kszych stacjach telewizyjnych (TVP, Polsacie i TVN) oraz kana\u0142ach tematycznych. Dzia\u0142ania prowadzone s\u0105 tak\u017ce poprzez stron\u0119 <a rel=\"nofollow noopener\" href=\"http:\/\/Ikea.pl\" target=\"_blank\">IKEA.pl<\/a>.<\/p>\n<p>Reklama adresowana jest g\u0142&oacute;wnie do kobiet w wieku 20-49 lat.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja PZL. Media zaplanowa\u0142 i zakupi\u0142 Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"IKEA kontynuuje kampani\u0119 wizerunkow\u0105 &#8222;Ty tu urz\u0105dzisz&#8221;.","protected":false},"author":1,"featured_media":29693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[171,1424,746],"class_list":{"0":"post-29692","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ikea","9":"tag-mediaedgecia","10":"tag-pzl","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29692"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29693"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}