{"id":29542,"date":"2010-01-22T10:24:21","date_gmt":"2010-01-22T09:24:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tiger-nie-daj-sie-zimowej-zamule\/"},"modified":"2010-01-22T10:24:21","modified_gmt":"2010-01-22T09:24:21","slug":"tiger-nie-daj-sie-zimowej-zamule","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tiger-nie-daj-sie-zimowej-zamule.html","title":{"rendered":"Tiger: nie daj si\u0119 zimowej zamule"},"content":{"rendered":"<p>Autorem i koordynatorem kampanii jest agencja TBWA.<\/p>\n<p>Celem kampanii jest poinformowanie o wprowadzeniu trzech nowych smak&oacute;w napoju Tiger Energy Fruits: Hawaii, Paradise i Jungle. Komunikacja oparta jest o promocj\u0119, w kt&oacute;rej nagrod\u0105 g\u0142&oacute;wn\u0105 jest 5 dwuosobowych wycieczek po Karaibach najwi\u0119kszym statkiem \u015bwiata i wiele innych nagr&oacute;d.<\/p>\n<p>W kampanii wykorzystano: telewizj\u0119, kino, outdoor, internet, pras\u0119 bran\u017cow\u0105 oraz punkty sprzeda\u017cy.<\/p>\n<p>Animacj\u0119 do spot&oacute;w przygotowa\u0142o studio Lunapark, za zakup medi&oacute;w odpowiada dom mediowy Equinox.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142y dzia\u0142ania reklamowe napoju energetycznego Tiger, produkowanego przez Firm\u0119 FoodCare.","protected":false},"author":1,"featured_media":29543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[303],"class_list":{"0":"post-29542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-tbwa","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29542"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29543"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}