{"id":29386,"date":"2010-01-27T11:01:42","date_gmt":"2010-01-27T10:01:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fabryka-szczescia-po-raz-trzeci-wideo\/"},"modified":"2010-01-27T11:01:42","modified_gmt":"2010-01-27T10:01:42","slug":"fabryka-szczescia-po-raz-trzeci-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/fabryka-szczescia-po-raz-trzeci-wideo.html","title":{"rendered":"Fabryka szcz\u0119\u015bcia po raz trzeci (wideo)"},"content":{"rendered":"<p>30-sekundowy spot mo\u017cna zobaczy\u0107 mi\u0119dzy innymi w TVP, TVN, TV4, TVN7, Discovery oraz Animal Planet.<\/p>\n<p>Na specjalnie zaadaptowanej stronie Coke.pl, w sekcji po\u015bwi\u0119conej Happiness Factory III, konsumenci maj\u0105 mo\u017cliwo\u015b\u0107 \u015bci\u0105gni\u0119cia tapet i dzwonk&oacute;w na telefon kom&oacute;rkowy, a tak\u017ce zagrania w gry tematycznie powi\u0105zane z filmem.<\/p>\n<p>Kampania w Polsce otrzyma wsparcie online &#8211; na wybranych portalach prowadzona b\u0119dzie kampania reklamowa z wykorzystaniem spotu. Kampania obejmie r&oacute;wnie\u017c serwis spo\u0142eczno\u015bciowy Facebook.<\/p>\n<p>Pierwszy spot reklamowy Happiness Factory pojawi\u0142 si\u0119 w 2006 roku. Kampania otrzyma\u0142a szereg najwa\u017cniejszych nagr&oacute;d marketingowych, m.in. Srebrnego Lwa w Cannes, Grand Prix konkursu Epica Awards 2006 i nominacj\u0119 do ameryka\u0144skiej nagrody Emmy. Drug\u0105 cz\u0119\u015b\u0107 Fabryki Szcz\u0119\u015bcia mo\u017cna by\u0142o zobaczy\u0107 w styczniu 2008 roku.<\/p>\n<p>Kampania Happiness Factory III jest cz\u0119\u015bci\u0105 globalnej kampanii marki Coca-Cola Open Happiness (Uwolnij rado\u015b\u0107).<\/p>\n<p>Za adaptacj\u0119 kampanii odpowiada agencja McCann Erickson, dzia\u0142ania PR prowadzi agencja Edelman. Kampani\u0119 w internecie prowadzi agencja K2 Internet, a media zaplanowa\u0142 i zakupi\u0142 Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola zaprezentowa\u0142a w Polsce kolejn\u0105, trzeci\u0105 cz\u0119\u015b\u0107 filmu reklamowego z serii &#8222;Happiness Factory&#8221;.","protected":false},"author":1,"featured_media":29387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[57],"class_list":{"0":"post-29386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-coca-cola","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29386"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29387"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}