{"id":29382,"date":"2010-01-27T11:28:36","date_gmt":"2010-01-27T10:28:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-forma-reklamowa-na-eska-pl\/"},"modified":"2010-01-27T11:28:36","modified_gmt":"2010-01-27T10:28:36","slug":"nowa-forma-reklamowa-na-eska-pl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-forma-reklamowa-na-eska-pl.html","title":{"rendered":"Nowa forma reklamowa na Eska.pl"},"content":{"rendered":"<p>Po raz pierwszy wykorzystana zosta\u0142a w&nbsp;kampanii &#8222;Esy Floresy&#8221; realizowanej dla marki Polkomtela &#8211; 36.6 w witrynach nale\u017c\u0105cych do sieci IDMnet.<\/p>\n<p>Zastosowany w kampanii format pozwala na po\u0142\u0105czenie dw&oacute;ch form reklamowych &#8211; decoru i&nbsp;double billboardu &#8211; w jedn\u0105 du\u017c\u0105 form\u0119 promocyjn\u0105. Jego wprowadzenie uzupe\u0142ni\u0142o ofert\u0119 Eska.pl w zakresie niestandardowych form reklamy internetowej. Do tej pory Eska proponowa\u0142a reklamodawcom takie niestandardy jak dedykowane playery i profile podcastowe, brandowane rankingi muzyczne czy EskaExtra.<\/p>\n<p>IDMnet planuje wprowadzenie podobnych form reklamowych r&oacute;wnie\u017c w innych serwisach nale\u017c\u0105cych do sieci.<\/p>\n<p>Kampania &#8222;Esy Floresy&#8221; na Eska.pl zako\u0144czy\u0142a si\u0119 we wtorek 26 stycznia. W innych witrynach nale\u017c\u0105cych do sieci IDMnet b\u0119dzie realizowana do 14 lutego.<\/p>\n","protected":false},"excerpt":{"rendered":"W serwisie Eska.pl dost\u0119pna jest nowa niestandardowa forma reklamowa &#8211; po\u0142\u0105czenie decoru z double billboardem.","protected":false},"author":1,"featured_media":29383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[193],"class_list":{"0":"post-29382","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-idmnet","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29382"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29383"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}