{"id":29338,"date":"2010-01-28T11:06:34","date_gmt":"2010-01-28T10:06:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/internautom-wystarczaja-naglowki\/"},"modified":"2010-01-28T11:06:34","modified_gmt":"2010-01-28T10:06:34","slug":"internautom-wystarczaja-naglowki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/internautom-wystarczaja-naglowki.html","title":{"rendered":"Internautom wystarczaj\u0105 nag\u0142\u00f3wki"},"content":{"rendered":"<p>Badanie ameryka\u0144skiej firmy Outsell mo\u017ce dostarczy\u0107 argument&oacute;w wydawcom prasy kontestuj\u0105cym serwis Google News, kt&oacute;ry oferuje wybrane informacje z innych medi&oacute;w. Jego przeciwnicy podnosz\u0105, \u017ce Google bezp\u0142atnie korzysta z cudzej pracy, r&oacute;wnocze\u015bnie zarabiaj\u0105c na reklamach umieszczonych w Google News. Rupert Murdoch, szef News Corporation, nazwa\u0142 te praktyki z\u0142odziejstwem.  Internetowy gigant argumentuje jednak, \u017ce Google News zamieszcza tylko kr&oacute;tkie nag\u0142&oacute;wki informacji, po dalszy ci\u0105g odsy\u0142aj\u0105c do witryny, z kt&oacute;rej pochodzi artyku\u0142. Jak jednak pokaza\u0142o badanie Outsellu, w kt&oacute;rym udzia\u0142 wzi\u0119\u0142o 2,7 tys. ameryka\u0144skich internaut&oacute;w, 44 proc. u\u017cytkownik&oacute;w Google News ogranicza si\u0119 tylko do czytania nag\u0142&oacute;wk&oacute;w. Jednocze\u015bnie odsetek u\u017cytkownik&oacute;w, kt&oacute;rzy przechodz\u0105 z Google News do portalu, kt&oacute;ry dostarczy\u0142 informacje, i pozostaj\u0105 na nim w poszukiwaniu kolejnych artyku\u0142&oacute;w, wynosi tylko 12 proc. Pozostali internauci zagl\u0105daj\u0105 do \u017ar&oacute;de\u0142 news&oacute;w sporadycznie.<\/p>\n<p>Wi\u0119cej na <a href=\"http:\/\/http:\/\/www.rzeczpospolita.pl\/\">http:\/\/www.rzeczpospolita.pl\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Prawie po\u0142owa u\u017cytkownik&oacute;w serwisu Google News czyta tylko nag\u0142&oacute;wki i nie odwiedza ju\u017c stron wydawnictw, kt&oacute;re s\u0105 \u017ar&oacute;d\u0142em informacji &#8211; pisze Rzeczpospolita.","protected":false},"author":1,"featured_media":29339,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[361],"class_list":{"0":"post-29338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-rzeczpospolita","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29338"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29339"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}