{"id":29194,"date":"2010-02-01T16:22:24","date_gmt":"2010-02-01T15:22:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/paola-rozpoczyna-zimowa-kampanie\/"},"modified":"2010-02-01T16:22:24","modified_gmt":"2010-02-01T15:22:24","slug":"paola-rozpoczyna-zimowa-kampanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/paola-rozpoczyna-zimowa-kampanie.html","title":{"rendered":"Paola rozpoczyna zimow\u0105 kampani\u0119"},"content":{"rendered":"<p>Kampania jest skierowana do kobiet 25-49 lat, zamieszkuj\u0105cych du\u017ce miasta.<\/p>\n<p>&#8211; Ju\u017c kolejny sezon konsekwentnie budujemy tradycyjny wizerunek marki Paola &#8211; st\u0105d obecno\u015b\u0107 w naszych spotach babci Paoli &#8211; niew\u0105tpliwego eksperta w domowych syropach &#8211; uosobienia prawdziwej babci, ciep\u0142ej stra\u017cniczki domowego ogniska &#8211;  m&oacute;wi Izabela G\u0142odek, group brand manager w Hoop Polska.<\/p>\n<p>Spot telewizyjny zostanie wyemitowany w stacjach TVP1 i 2, TVN, TVN24, TVN Style, TVN7, Polsat i Polsat Cafe.<\/p>\n<p>Wsparciem reklamowym s\u0105 dzia\u0142ania BTL &#8211; degustacje przeprowadzane we wszystkich najwi\u0119kszych sieciach handlowych oraz materia\u0142y POS.<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiada dom mediowy MindShare Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"1 lutego rozpocz\u0119\u0142a si\u0119 czterotygodniowa kampania telewizyjna marki Paola.","protected":false},"author":1,"featured_media":29195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,2405],"class_list":{"0":"post-29194","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-schulz","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29194"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29195"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}