{"id":29078,"date":"2010-02-03T14:40:37","date_gmt":"2010-02-03T13:40:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/simplus-z-hongkongu-wideo\/"},"modified":"2010-02-03T14:40:37","modified_gmt":"2010-02-03T13:40:37","slug":"simplus-z-hongkongu-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/simplus-z-hongkongu-wideo.html","title":{"rendered":"Simplus z Hongkongu (wideo)"},"content":{"rendered":"<p>Spoty stylizowane na azjatyckie kino akcji promuj\u0105 najnowsz\u0105 ofert\u0119 Simplusa, w kt&oacute;rej za 5 z\u0142otych mo\u017cna wybra\u0107 od jednego do trzech numer&oacute;w z sieci Plus (op\u0142ata za jeden wybrany numer wynosi 5 z\u0142) i rozmawia\u0107 oraz SMS-owa\u0107 z nimi bez limitu przez 30 dni.<\/p>\n<p>Na rozpocz\u0119t\u0105 30 stycznia kampani\u0119 sk\u0142adaj\u0105 si\u0119 dwa spoty telewizyjne. 30-sekundowy, w kt&oacute;rym akcja filmu toczy si\u0119 w obskurnym barze z chi\u0144szczyzn\u0105 oraz 15-sekundowy &#8211; na \u0142&oacute;dce dryfuj\u0105cej niespiesznie po rzece otoczonej gwarnym miastem.<\/p>\n<p>Kampania obecna b\u0119dzie w mediach do po\u0142owy marca 2010 r. Skoncentruje si\u0119 przede wszystkim na telewizji (Polsat, TVN, TVP, Discovery, At Media i 4 Fun). Uzupe\u0142nieniem kampanii b\u0119dzie kino (Ciemna City, Multikino i Silver Screen), prasa (Gazeta Wyborcza, Polityka, Oliwia, Viva, Claudia i Gala), outdoor  oraz materia\u0142y BTL.<\/p>\n<p>Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Team One jest autorem spot&oacute;w promuj\u0105cych najnowsz\u0105 kampani\u0119 Simplusa.","protected":false},"author":1,"featured_media":29079,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[906,1768],"class_list":{"0":"post-29078","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-media-direction-omd","9":"tag-team-one","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29078"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29079"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}