{"id":29046,"date":"2010-02-04T12:47:22","date_gmt":"2010-02-04T11:47:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-marketing-dla-marki-dove-3\/"},"modified":"2010-02-04T12:47:22","modified_gmt":"2010-02-04T11:47:22","slug":"iq-marketing-dla-marki-dove-3","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/iq-marketing-dla-marki-dove-3.html","title":{"rendered":"IQ Marketing dla marki Dove"},"content":{"rendered":"<p>Do wygrania jest weekend stylu w Akademii prowadzony przez stylist\u0119 Piotra Sa\u0142at\u0119.<\/p>\n<p>Promocja oparta jest na mechanice konkursu. Aby wzi\u0105\u0107 w niej udzia\u0142  nale\u017cy kupi\u0107 dowolne produkty Dove za minimum 20 z\u0142, wys\u0142a\u0107 sms-a z odpowiednim has\u0142em lub wype\u0142ni\u0107 formularz na stronie  <a href=\"http:\/\/www.akademiadove.pl\" target=\"_blank\" rel=\"noopener\">www.akademiadove.pl<\/a>, a nast\u0119pnie odpowiedzie\u0107 na pytanie otrzymane sms-em lub e-mailem zwrotnym. W promocji do wygrania jest 15 weekend&oacute;w w Akademii Prawdziwego Pi\u0119kna Dove, w tym m.in.: porady i pomoc stylisty Piotra Sa\u0142aty, lekcje stylu, konsultacje z dermatologiem, kt&oacute;ry opowie jak dba\u0107 o cia\u0142o. Dodatkowo 30 zwyci\u0119zc&oacute;w otrzyma po 2000 z\u0142 na zakupy ze stylist\u0105.<\/p>\n<p>Komunikacja promocji obejmuje reklam\u0119 telewizyjn\u0105, reklam\u0119 prasow\u0105 oraz internetow\u0105, materia\u0142y POS oraz stron\u0119 www. Promocja trwa od 1 lutego do 14 marca 2010 r.<\/p>\n<p>Za koncepcj\u0119 Akademii Prawdziwego Pi\u0119kna Dove odpowiedzialna jest firma Unilever Polska, za kreacj\u0119 oraz realizacj\u0119 promocji odpowiada agencja IQ Marketing, spot przygotowa\u0142a agencja Lowe Activation.<\/p>\n","protected":false},"excerpt":{"rendered":"W ramach akcji Akademia Prawdziwego Pi\u0119kna Dove, realizowanej przez firm\u0119 Unilever Polska, rozpocz\u0119\u0142a si\u0119 promocja konsumencka produkt&oacute;w marki Dove.","protected":false},"author":1,"featured_media":29047,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[353,853],"class_list":{"0":"post-29046","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-dove","9":"tag-iq-marketing","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29046"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29047"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}