{"id":29010,"date":"2010-02-05T10:24:16","date_gmt":"2010-02-05T09:24:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wschodni-medrzec-w-kampanii-mixplusa-wideo\/"},"modified":"2010-02-05T10:24:16","modified_gmt":"2010-02-05T09:24:16","slug":"wschodni-medrzec-w-kampanii-mixplusa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wschodni-medrzec-w-kampanii-mixplusa-wideo.html","title":{"rendered":"Wschodni m\u0119drzec w kampanii MixPlusa (wideo)"},"content":{"rendered":"<p>Kampania reklamowa marki MixPlus rozpoczyna si\u0119 5 lutego br. Zostan\u0105 w niej wykorzystane dwie wersje spot&oacute;w. Pierwszy nawi\u0105zuje do zbli\u017caj\u0105cych si\u0119 Walentynek, kolejny b\u0119dzie mia\u0142 charakter og&oacute;lny. Konwencja japo\u0144skich film&oacute;w animowanych, w kt&oacute;rej przygotowano kreacj\u0119, wpisuje si\u0119 w lini\u0119 komunikacyjn\u0105 marki, kierowan\u0105 g\u0142&oacute;wnie do m\u0142odych os&oacute;b.<\/p>\n<p>Celem kampanii marki MixPlus jest zaprezentowanie nowej oferty &#8211; dotykowego Samsunga Avila z GPSem za 1 z\u0142 w najni\u017cszym do\u0142adowaniu 30 z\u0142. Dodatkowym atutem jest mo\u017cliwo\u015b\u0107 darmowego korzystania (przez miesi\u0105c) z us\u0142ugi Drogowska\u017anik, czyli \u0142atw\u0105 w obs\u0142udze map\u0105 Polski z mo\u017cliwo\u015bci\u0105 wyszukiwania adres&oacute;w, miejscowo\u015bci i baz\u0105 punkt&oacute;w u\u017cyteczno\u015bci publicznej (takich jak kina, apteki, poczty, urz\u0119dy, restauracje).<\/p>\n<p>Kampania, obejmuj\u0105ca TV, radio, pras\u0119 i internet, zako\u0144czy si\u0119 28 lutego br.<\/p>\n<p>Kreacj\u0119 15-sekundowych spot&oacute;w przygotowa\u0142a agencja reklamowa PZL. Media zaplanowa\u0142 i kupi\u0142 dom mediowy Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Emisj\u0105 spot&oacute;w utrzymanych w konwencji japo\u0144skiej mangi rozpoczyna si\u0119 najnowsza kampania reklamowa marki MixPlus.","protected":false},"author":1,"featured_media":29011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1763,746,195],"class_list":{"0":"post-29010","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-media-direction","9":"tag-pzl","10":"tag-samsung","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=29010"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/29010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/29011"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=29010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=29010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=29010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}