{"id":28762,"date":"2010-02-15T00:54:50","date_gmt":"2010-02-14T23:54:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/efekt-pr-dla-novartis\/"},"modified":"2010-02-15T00:54:50","modified_gmt":"2010-02-14T23:54:50","slug":"efekt-pr-dla-novartis","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/efekt-pr-dla-novartis.html","title":{"rendered":"Efekt PR dla Novartis"},"content":{"rendered":"<p>Dzia\u0142ania media relations dla produktu b\u0119d\u0105 skierowane g\u0142&oacute;wnie do dziennikarzy pism parentingowych, kobiecych i poradnikowych. W celu wsparcia kampanii PR, agencja, we wsp&oacute;\u0142pracy z pracowni\u0105 artystyczn\u0105 &#8222;Ale Lale&#8221;, opracowa\u0142a i zrealizowa\u0142a projekt maskotek o imieniu &#8222;Fenistilek&#8221;, w kszta\u0142cie u\u015bmiechni\u0119tej kropelki.<\/p>\n<p>Kampania b\u0119dzie prowadzona w okresie wiosenno-letnim, w kontek\u015bcie alergii pokarmowych oraz zimowym, z naciskiem na \u0142agodzenie objaw&oacute;w dzieci\u0119cych chor&oacute;b zaka\u017anych (np. ospa).<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Efekt PR wygra\u0142a przetarg na przeprowadzenie kampanii public relations dla marki Fenistil krople.","protected":false},"author":1,"featured_media":28763,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[1938],"class_list":{"0":"post-28762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-efekt-pr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28762"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28763"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}