{"id":28578,"date":"2010-02-21T23:53:00","date_gmt":"2010-02-21T22:53:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/eyeblaster-w-kampanii-nike\/"},"modified":"2010-02-21T23:53:00","modified_gmt":"2010-02-21T22:53:00","slug":"eyeblaster-w-kampanii-nike","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/eyeblaster-w-kampanii-nike.html","title":{"rendered":"Eyeblaster w kampanii Nike"},"content":{"rendered":"<p>komunikuj\u0105ca nowy model buta: Total 90 Laser III. Potrwa do 14 marca.<\/p>\n<p>W kampanii wykorzystano nietypowe rozwi\u0105zanie dzi\u0119ki u\u017cyciu Eyeblaster &#8211; rich media format \u0142\u0105czy w tej kampanii kilka form reklamowych, w tym wideo oraz opisy reklamowanego produktu, zach\u0119caj\u0105c przy tym internaut&oacute;w do interakcji.<\/p>\n<p>Ca\u0142a gra odbywa si\u0119 bezpo\u015brednio na zmieniaj\u0105cej si\u0119 w czasie interakcji reklamie. Jej elementem jest m.in. instrukta\u017cowe wideo, kt&oacute;rego bohaterem Hiszpan Fernando Torres. Gracze mog\u0105 te\u017c opublikowa\u0107 swoje wyniki bezpo\u015brednio na facebookowym profilu.<\/p>\n<p>Zadaniem graczy jest wykazanie si\u0119 najwy\u017cszym stopniem dok\u0142adno\u015bci podczas gry na wirtualnym boisku.<\/p>\n<p>Kampania jest emitowana na serwisach Sport.wp.pl oraz Futbolowo.pl.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Artegence rozpocz\u0119\u0142a wsp&oacute;\u0142prac\u0119 z firm\u0105 Nike. 18 lutego wystartowa\u0142a pierwsza wsp&oacute;lna kampania&#8230;","protected":false},"author":1,"featured_media":28579,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[61,1114],"class_list":{"0":"post-28578","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-artegence","9":"tag-nike","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28578"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28579"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}