{"id":28544,"date":"2010-02-22T12:31:36","date_gmt":"2010-02-22T11:31:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wawel-rusza-z-jubileuszowa-promocja\/"},"modified":"2010-02-22T12:31:36","modified_gmt":"2010-02-22T11:31:36","slug":"wawel-rusza-z-jubileuszowa-promocja","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/wawel-rusza-z-jubileuszowa-promocja.html","title":{"rendered":"Wawel rusza z jubileuszow\u0105 promocj\u0105"},"content":{"rendered":"<p>Aby wzi\u0105\u0107 udzia\u0142 w promocji wystarczy zebra\u0107 opakowania po cukierkach, pralinkach lub czekoladach Micha\u0142ki i przes\u0142a\u0107 je na adres Wawel. Po raz pierwszy mo\u017cna tak\u017ce wzi\u0105\u0107 udzia\u0142 w promocji wysy\u0142aj\u0105c na numer 7168 SMS-a z numerami paragon&oacute;w potwierdzaj\u0105cymi zakup Micha\u0142k&oacute;w.<\/p>\n<p>Jubileuszowa promocja jest cz\u0119\u015bci\u0105 kampanii marki. Spoty reklamowe emitowane b\u0119d\u0105 w telewizji (TVP1, TVP2, TVN, TVN Style, Polsat) oraz w&nbsp;stacjach radiowych (RMF FM i rozg\u0142o\u015bniach lokalnych).<\/p>\n<p>Koncepcj\u0119 i kreacj\u0119 przygotowa\u0142a agencja Opus B, za planowanie i zakup medi&oacute;w odpowiada dom mediowy Pan Media Western. Kampani\u0119 PR realizuje agencja TBWAPR.<\/p>\n","protected":false},"excerpt":{"rendered":"Z okazji 100-lecia firmy Wawel organizuje Jubileuszow\u0105 Promocj\u0119.","protected":false},"author":1,"featured_media":28545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[229],"class_list":{"0":"post-28544","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-tbwa-pr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28544"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28545"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}