{"id":28452,"date":"2010-02-24T10:43:12","date_gmt":"2010-02-24T09:43:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nuorder-group-dla-bakomy\/"},"modified":"2010-02-24T10:43:12","modified_gmt":"2010-02-24T09:43:12","slug":"nuorder-group-dla-bakomy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/nuorder-group-dla-bakomy.html","title":{"rendered":"NuOrder Group dla Bakomy"},"content":{"rendered":"<p>Platform\u0105 komunikacyjn\u0105 akcji jest dedykowana strona internetowa <a rel=\"nofollow noopener\" href=\"http:\/\/www.satynowarandka.pl\" target=\"_blank\">www.satynowarandka.pl<\/a>, na kt&oacute;rej internautki mog\u0105 wzi\u0105\u0107 udzia\u0142 w konkursie polegaj\u0105cym na poznawaniu i ods\u0142anianiu kolejnych faz przygotowa\u0144 do randki wybranego wcze\u015bniej m\u0119\u017cczyzny. Panie maj\u0105 do dyspozycji umi\u0119\u015bnionego hydraulika &#8222;z\u0142ot\u0105 r\u0105czk\u0119&#8221;, gibkiego tancerza lub m\u0142odego biznesmena. Ka\u017cdy z nich w kolejnych ods\u0142onach zdradza coraz wi\u0119cej pikantnych informacji o sobie, zawsze we frywolnym klimacie relacji m\u0119sko-damskich.<\/p>\n<p>Jednym z dodatkowych cel&oacute;w kampanii jest budowa konsumenckiej bazy danych.<\/p>\n<p>&#8211; W celu zwi\u0119kszenia efektywno\u015bci akcji &#8222;Satynowa Randka&#8221; zaimplementowali\u015bmy mechanizmy Member get Member, uwzgl\u0119dniaj\u0105ce r&oacute;wnie\u017c dzia\u0142ania w social mediach. Ka\u017cda uczestniczka ma mo\u017cliwo\u015b\u0107 zaproszenia swoich znajomych na profil jej randki, mi\u0119dzy innymi w ten spos&oacute;b zdobywa kolejne punkty, przybli\u017caj\u0105ce j\u0105 do  wygranej &#8211; m&oacute;wi Micha\u0142 Siejak, managing partner NuOrder Group, dyrektor zarz\u0105dzaj\u0105cy E_misja Interactive 360 oraz agencji WoMM 6ix.<\/p>\n<p>Konkurs &#8222;Satynowa Randka&#8221; potrwa 1,5 miesi\u0105ca i jest wspierany poprzez internetow\u0105 kampani\u0119 kontekstow\u0105 i displayow\u0105 oraz reklamy radiowe i telewizyjne.<\/p>\n","protected":false},"excerpt":{"rendered":"OMD Macroscope i agencje NuOrder oraz E_misja Interactive 360 przygotowa\u0142y akcj\u0119 &#8222;Satynowa Randka&#8221; dla marki deser&oacute;w Satino.","protected":false},"author":1,"featured_media":28453,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[868],"class_list":{"0":"post-28452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-nuorder","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28452"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28453"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}