{"id":28442,"date":"2010-02-24T11:40:42","date_gmt":"2010-02-24T10:40:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/polacy-ufaja-nokii\/"},"modified":"2010-02-24T11:40:42","modified_gmt":"2010-02-24T10:40:42","slug":"polacy-ufaja-nokii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/polacy-ufaja-nokii.html","title":{"rendered":"Polacy ufaj\u0105 Nokii"},"content":{"rendered":"<p>Omawiane badanie zawiera tak\u017ce wnioski z analiz firmy The Futures Company. Wyniki bada\u0144 i analiz zosta\u0142y zebrane w nowym raporcie zatytu\u0142owanym Beyond Trust: Engaging Consumers in the Post-Recession World. W 22 badanych krajach okaza\u0142o si\u0119, \u017ce marka maj\u0105ca najwy\u017cszy wska\u017anik TrustR by\u0142a kupowana niemal siedem razy cz\u0119\u015bciej, a jej wi\u0119\u017a z konsumentem by\u0142a dziesi\u0119\u0107 razy silniejsza ni\u017c warto\u015bci \u015brednie.<\/p>\n<p>TrustR to nowy wska\u017anik wspomagaj\u0105cy zrozumienie i wzmacnianie wi\u0119zi mi\u0119dzy konsumentem i mark\u0105. Jest on obliczany na podstawie odpowiedzi konsument&oacute;w na pytania: &#8222;Na ile wiarygodna jest ta marka?&#8221; oraz &#8222;Czy by\u0142(a)by Pan(i) sk\u0142onny(a) zarekomendowa\u0107 t\u0119 mark\u0119?&#8221; Wyniki s\u0105 przedstawiane w postaci indeks&oacute;w i wsp&oacute;lnie tworz\u0105 z\u0142o\u017cony wska\u017anik TrustR. \u015aredni wynik wynosi 100, a wszystko, co przekracza poziom 105, mo\u017cna uzna\u0107 za korzystne dla marki.<\/p>\n<p>W Polsce w czo\u0142&oacute;wce marek w rankingu TrustR na pierwszysm miejscu uplasowa\u0142a si\u0119 Nokia, na drugim &#8211; Audi. Miejsce trzecie zajmuje Volkswagen. Kolejne miejsca nale\u017c\u0105 do marek Tymbark, Toyota, Hortex, Wedel, \u017bywiec, Coca Cola i Sony Ericsson.<\/p>\n","protected":false},"excerpt":{"rendered":"Badanie firmy Millward Brown wskazuje, \u017ce w Polsce najwi\u0119kszym zaufaniem i gotowo\u015bci\u0105 konsument&oacute;w do rekomendacji cieszy si\u0119 marka Nokia.","protected":false},"author":1,"featured_media":28443,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[655],"class_list":{"0":"post-28442","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-millwardbrown-smgkrc","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28442"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28443"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}