{"id":28428,"date":"2010-02-24T12:49:37","date_gmt":"2010-02-24T11:49:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/s4-dla-fundacji-jaska-meli-wideo\/"},"modified":"2010-02-24T12:49:37","modified_gmt":"2010-02-24T11:49:37","slug":"s4-dla-fundacji-jaska-meli-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/s4-dla-fundacji-jaska-meli-wideo.html","title":{"rendered":"S4 dla fundacji Ja\u015bka Meli (wideo)"},"content":{"rendered":"<p>Celem kampanii, kt&oacute;ra potrwa do 30 kwietnia, jest zebranie \u015brodk&oacute;w na pomoc medyczn\u0105 &#8211; w szczeg&oacute;lno\u015bci w zakupie protez oraz psychologiczn\u0105 dla os&oacute;b, kt&oacute;re w wyniku wypadk&oacute;w straci\u0142y ko\u0144czyny.<\/p>\n<p>Akcja kierowana jest do wszystkich os&oacute;b, kt&oacute;re sk\u0142adaj\u0105 podatkowe rozliczenia roczne i mog\u0105 przeznaczy\u0107 1 proc. swojego podatku na pomoc fundacji.<\/p>\n<p>Kampania obejmuje: sie\u0107 kin Ciemna City, pras\u0119 (tytu\u0142y takie jak m.in. Polityka, Forum, Wprost, Parkiet, Forbes, Dziennik Gazeta Prawna, Gazeta Finansowa, Gazeta Wyborcza Krak&oacute;w, Super TV, Imperium TV i Teleprogram), outdoor oraz internet i sieci taxi.<\/p>\n<p>Po stronie agencji S4, kt&oacute;ra jest jednym z partner&oacute;w kampanii, znalaz\u0142o si\u0119 przygotowanie strategii oraz kreacji kampanii. Wspar\u0142y j\u0105 r&oacute;wnie\u017c inne firmy, kt&oacute;rzy bezp\u0142atnie ofiarowa\u0142y swoje no\u015bniki lub pomog\u0142y poprzez darmow\u0105 produkcj\u0119 materia\u0142&oacute;w kampanijnych &#8211; w\u015br&oacute;d nich znalaz\u0142y si\u0119: dom mediowy MediaOn, Drukarnia S Druk, \u0141ukasz Murgrabia, The Chimney Pot, Post Meridian, Summer Production, Summer, 76, B7B, Video Board oraz Wytw&oacute;rnia Film&oacute;w Dokumentalnych i Fabularnych.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa S4 przygotowa\u0142a kampani\u0119 &#8222;1 proc. naprawd\u0119 naprawia&#8221; dla fundacji &#8222;Poza Horyzonty&#8221;, kt&oacute;r\u0105 za\u0142o\u017cy\u0142 Jasiek Mela.","protected":false},"author":1,"featured_media":28429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1014],"class_list":{"0":"post-28428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-s4","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28428"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28429"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}